Simon Cao Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

• Healthcare Administration Tech Provider | Inventory Burndown Modeling:
• Created robust Excel model to manage large Medicaid dental claim inventory backlog and forecast target-state timeline in order to meet State requirements
• Built in various input levers (e.g, FTEs, productivity, adjudication accelerators) and model logic for key processes (e.g., adjudicated vs returning, checkwrite-eligible claims)
• Conducted daily working sessions with the COO+executives and developed sensitivity analyses to determine operational roadmapFortune 50 Global Online Retailer - Media & Entertainment Group | Digital Asset Management.
• Supported project and change management workstreams for new DAM program
• Assessed current state workflows and pain points across 25+ stakeholder groups to identify business requirements and costs to reach future state DAMLeading US Bridalwear Retailer | E-commerce Diagnosis Assessment:

Universal City, California

• Acted as in-house advisor to retail accounts team, analyzing sales data across digital retailer accounts to provide actionable insights on sales strategies
• Created analytical frameworks and financial dashboards to streamline analyses for the team
• Developed presentation templates and story-telling standards to accelerate business review/update preparation work for the team
• Selected by senior leadership for a 6-month career advancement program for high performing managers to gain exposure to leadership and strengthen expertise across business line

Universal City, California

• Drove $420M annual sales (+60% above target) across key Transactional Video on Demand (TVOD) retailer platforms, supported by negotiating key merchandising, marketing support, and sales campaigns
• Achieved $16M incremental revenue (+170% YoY) by executing effective, tailored sales promotions based on analyses of retailers' historical sales data
• Spearheaded NBCU/Amazon Prime Video expansion into Canada TVOD market, capturing 8% market share in 2 weeks (expected 8 weeks)
• Reduced sales reporting lead time by 75% by developing analytical frameworks and automated reporting dashboards (Excel, MicroStrategy, Salesforce, Power BI, Tableau); awarded NBCU's “Going the Extra Mile” recognition.

Universal City, California

• Drove $190M+ in annual revenue across key TVOD retailer accounts, including Amazon Prime Video, VUDU, FandangoNOW, and Redbox on Demand
• Successfully onboarded Redbox, the largest US video rental kiosk operator, through a multi-phased content ingestion and marketing approach to bolster their entry into the digital transactional video market
• Generated 70%+ in annual growth for Redbox ($5M+ annual sales by year 4) through impactful content and promotional offerings tailored to their customer base
• Managed department's MBA internship program end-to-end, from program syllabus creation, to candidate screening (developed an Excel skills test) and interviews, to the day-to-day coaching

Universal City, California

• Launched 300+ TV seasons over 3 years across key digital video platforms, driving +20% YoY launch volume growth by streamlining US and Canada launch schedules
• Decreased internal and external communication lead times by 50% through the development and implementation of the department’s first CMS/CRM system

Universal City, California

• Drove Film & TV merchandising and campaign performance reporting across major OTTs, MVPDs, and mobile digital video platforms
• Distributed internal and external TV avails to trigger show launches for US & CAN
• Managed marketing assets for merchandising, social media, and off-store tactics (OOH billboards, OEM packaging, flyers etc.)

Greater Los Angeles Area

Greater Los Angeles Area

• Built company website with no prior coding knowledge with HTML, CSS, PHP and Javascript
• Designed all graphics in Photoshop and Illustrator
• Marketed via SEO, blogs, social/influencers, paid media (CPC, CPM), and a dodgeball team sponsorship

New York, NY

Master Of Business Administration - Mba

B.S Business Administration

Activities and Societies: Alpha Kappa Psi, Asian Pacific American Student Assembly, Association of Integrated Marketing