Collaborate with all members of the marketing team to support development and execution of website, marketing automation, email campaign, social media marketing. ▷Manage digital marketing project pipeline▷Provide day-to-day maintenance support of the corporate websites▷Assist in development and implementation of email campaign and automation strategy▷Support day-to-day social media marketing efforts, including reviewing content posts, coordinating posts with compliance and adding new campaigns▷Review website and email templates to make recommendations for updates, revisions and enhancements based on competitive activity, marketing conditions, business updates and technology enhancements

▷Collaborated with sales and management to identify customer success stories and build out case studies▷Worked with internal team to coordinate new marketing materials and product demonstration ▷Partnered with product management to plan the launch of new products and releases ▷Developed, planned and managed timeline for product roll-outs ▷Managed for over 20 planned events▷Collaborated with event owners to define, scope, and plan format for events, trade shows, and conferences ▷Managed the entire event lifecycle: goal-setting, venue sourcing, pricing and negotiation, registration, logistics, scheduling, staffing, collateral and promotional materials, and outcomes measurement ▷Lined up speaking engagements to demonstrate subject matter expertise▷Tracked performance of events, trade shows, and conference prospects throughout the event lifecycle▷Managed content and updates for multiple websites▷Primary web content developer, ensure that content is updated and is relevant and current through out the year for multiple websites▷Prepared a marketing plan annually and review with management and sales▷Developed, plan, and budget company wide promotional materials ▷Oversaw print production for event invitations and event marketing, including the creation of artwork, working with commercial printers, and email marketing

▷Saved $50k by analyzing project results and recommending an alternative solution for new a product launch▷Planned and executed mitigation strategy for company rebranding campaign, saving 4 months and $30k▷Managed $200k tradeshow budget▷Facilitated communications between international teams across marketing, sales, customer service, production, and other internal departments▷Managed marketing efforts of two business lines, Kalashnikov USA and CAA▷Engaged and directed team members and vendors in conceptualizing, developing, implementing, and evaluating marketing communications▷Developed timelines, processes, and workflows to produce marketing assets required to effectively market Kalashnikov USA and CAA▷Managed day-to-day operations of the Marketing and Advertising department▷Coordinated media interest in our brands, ensure regular contact with target media, and appropriately respond to media requests▷Negotiated and placed print and online media advertising▷Supervised external copywriters, designers, photographers, and printers▷Proactively collected and managed all project details▷Planned meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts, developing schedules, and analyzing results▷Managed a direct report in tasks related to marketing activities

▷Developed and maintained an editorial calendar for webinars and blog posts▷Created and distributed Corcentric’s press releases ▷Managed Corcentric’s social media channels: Facebook, LinkedIn, Twitter, Google+, SlideShare, and YouTube▷Tracked and reported on all campaigns (analytics)▷Managed the creation and updating of digital and printed marketing materials ▷Collaborated on team projects and cross-functional assignments▷Managed relationship with marketing vendors and other third parties on behalf of company▷Oversaw $4k monthly budget for SEO and PPC campaigns▷Developed and coordinated all aspects of monthly webinar presentations: generated over 700 new leads during 2013

▷Managed all aspects of marketing projects, including internal and external coordination, review of proposals, negotiation of pricing, and tracking of project status▷Developed and implement follow-up tools and procedures for sales team to convert inquiries from trade shows to actual projects▷Managed website design and updates—led website redesign project that resulted in 91% new website visits (Google Analytics, sponsored ads, search engine optimization)▷Collaborated with external technology company to develop software-as-a-service (SaaS) as part of a one-stop-shopping package for Richman clients and vendors▷Secured key online media placements for Richman Chemical at no cost to the company▷Reduced monthly online advertising budget from $500 to $150 while building customer base▷Developed customer communications through direct mail, database marketing, and social media▷Identified areas of opportunity to develop new business prospects with affiliate networks and associations—resulting in 5 new client relationships▷Oversaw and created press releases, case studies, brochures, presentations, and printed ads▷Created metrics to monitor and measure results of advertising campaigns▷Planned and managed over 18 national trade shows with more than 10,000 attendees, including vendor involvement and show operations

▷Supported sales, marketing, and growth objectives, direct involvement resulted in $5,000 sales▷Developed and maintained sales reports in Excel and Access, enabling management to track employee performance▷Assisted with the creation of advertising materials in Photoshop