Tam Cao Email & Phone Number

Plymouth Meeting, Pa, Us

Radnor, Pa, Us

Collaborate with all members of the marketing team to support development and execution of website, marketing automation, email campaign, social media marketing. ▷Manage digital marketing project pipeline▷Provide day-to-day maintenance support of the corporate websites▷Assist in development and implementation of email campaign and automation strategy▷Support day-to-day social media marketing efforts, including reviewing content posts, coordinating posts with compliance and adding new campaigns▷Review website and email templates to make recommendations for updates, revisions and enhancements based on competitive activity, marketing conditions, business updates and technology enhancements

Bristol, Pennsylvania, Us

▷Collaborated with sales and management to identify customer success stories and build out case studies▷Worked with internal team to coordinate new marketing materials and product demonstration ▷Partnered with product management to plan the launch of new products and releases ▷Developed, planned and managed timeline for product roll-outs ▷Managed for over 20 planned events▷Collaborated with event owners to define, scope, and plan format for events, trade shows, and conferences ▷Managed the entire event lifecycle: goal-setting, venue sourcing, pricing and negotiation, registration, logistics, scheduling, staffing, collateral and promotional materials, and outcomes measurement ▷Lined up speaking engagements to demonstrate subject matter expertise▷Tracked performance of events, trade shows, and conference prospects throughout the event lifecycle▷Managed content and updates for multiple websites▷Primary web content developer, ensure that content is updated and is relevant and current through out the year for multiple websites▷Prepared a marketing plan annually and review with management and sales▷Developed, plan, and budget company wide promotional materials ▷Oversaw print production for event invitations and event marketing, including the creation of artwork, working with commercial printers, and email marketing

Pompano Beach, Fl, Us

▷Saved $50k by analyzing project results and recommending an alternative solution for new a product launch▷Planned and executed mitigation strategy for company rebranding campaign, saving 4 months and $30k▷Managed $200k tradeshow budget▷Facilitated communications between international teams across marketing, sales, customer service, production, and other internal departments▷Managed marketing efforts of two business lines, Kalashnikov USA and CAA▷Engaged and directed team members and vendors in conceptualizing, developing, implementing, and evaluating marketing communications▷Developed timelines, processes, and workflows to produce marketing assets required to effectively market Kalashnikov USA and CAA▷Managed day-to-day operations of the Marketing and Advertising department▷Coordinated media interest in our brands, ensure regular contact with target media, and appropriately respond to media requests▷Negotiated and placed print and online media advertising▷Supervised external copywriters, designers, photographers, and printers▷Proactively collected and managed all project details▷Planned meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts, developing schedules, and analyzing results▷Managed a direct report in tasks related to marketing activities

Cherry Hill, New Jersey, Us

▷Developed and maintained an editorial calendar for webinars and blog posts▷Created and distributed Corcentric’s press releases ▷Managed Corcentric’s social media channels: Facebook, LinkedIn, Twitter, Google+, SlideShare, and YouTube▷Tracked and reported on all campaigns (analytics)▷Managed the creation and updating of digital and printed marketing materials ▷Collaborated on team projects and cross-functional assignments▷Managed relationship with marketing vendors and other third parties on behalf of company▷Oversaw $4k monthly budget for SEO and PPC campaigns▷Developed and coordinated all aspects of monthly webinar presentations: generated over 700 new leads during 2013

▷Managed all aspects of marketing projects, including internal and external coordination, review of proposals, negotiation of pricing, and tracking of project status▷Developed and implement follow-up tools and procedures for sales team to convert inquiries from trade shows to actual projects▷Managed website design and updates—led website redesign project that resulted in 91% new website visits (Google Analytics, sponsored ads, search engine optimization)▷Collaborated with external technology company to develop software-as-a-service (SaaS) as part of a one-stop-shopping package for Richman clients and vendors▷Secured key online media placements for Richman Chemical at no cost to the company▷Reduced monthly online advertising budget from $500 to $150 while building customer base▷Developed customer communications through direct mail, database marketing, and social media▷Identified areas of opportunity to develop new business prospects with affiliate networks and associations—resulting in 5 new client relationships▷Oversaw and created press releases, case studies, brochures, presentations, and printed ads▷Created metrics to monitor and measure results of advertising campaigns▷Planned and managed over 18 national trade shows with more than 10,000 attendees, including vendor involvement and show operations

Costa Mesa, Ca, Us

▷Supported sales, marketing, and growth objectives, direct involvement resulted in $5,000 sales▷Developed and maintained sales reports in Excel and Access, enabling management to track employee performance▷Assisted with the creation of advertising materials in Photoshop

B.S., Marketing And Advertising

Education record