Andrew Caplan Email & Phone Number

United States

Brooklyn, New York, United States

Brooklyn, New York, United States

- Manage marketing relationships between TV/film distributor FilmRise and its suite of AVOD streaming platforms, including Amazon, Pluto TV, tubi, and others- Develop and pitch promotional opportunities based on editorial calendars, priority titles, and linear marathons- Launch original series, specials, and co-productions such as Bloodline Detectives.

Greater New York City Area

• Developed creative marketing proposals and one-sheets to support national and regional ad sales efforts for premium digital out-of-home ad network in 300+ shopping and lifestyle destinations. Supported creative.
• Produced 40+ proposals leading to incremental audience reach for clients, primarily in TV and film.

Greater New York City Area

• Executed traditional, digital, and social marketing campaigns for award-winning cable channel reaching 80 million homes. Hit shows included Killing Eve, Doctor Who, and BBC’s Planet Earth franchise. Own and operate.
• Deployed pre-premiere media strategies for 3 tentpole shows, leading to record-breaking viewership

Greater New York City Area

• Led consumer, event, email, and integrated marketing campaigns to increase viewership for company-owned-and-operated local news and sports channels. Pioneered rebrand effort across 40+ local news and sports channels..
• Managed traffic process for local and cross channel media strategy across 8 markets, increasing tune-in.
• Developed monthly consumer emails for original daypart programming and investigative news programs, growing viewership.
• Planned and executed local field marketing events, boosting social media impressions and brand affinity.
• Troubleshooted manufacturing and delivery logistics across 3 vendors, outfitting sales teams and reporters network-wide with branded premium items and field apparel.
• Facilitated branded content opportunities with clients such as Dunkin and National Geographic to increase revenue at Spectrum News NY1.

New York City, NY

• Directed advertising team's annual budget for commercials and partnership marketing campaigns that raised awareness for TV, internet, and phone services. Developed creative assets from concept to final draft with.
• Cultivated relationships with 7 internal and external finance teams, fostering strong vendor rapport.
• Copywrote and edited print, radio, and digital creative, meeting multiplatform subscription objectives for MVPD and premium cable companies.
• Reviewed all advertising creative, ensuring compliance with brand guidelines and legal parameters.

Greater Los Angeles Area

• Supported viewership and brand engagement initiatives for fledgling men's lifestyle cable channel during its 2nd year on air.
• Completed delivery and research projects, increasing brand awareness and viewership for new shows and securing highly compelling brand partnership opportunities.

Greater Los Angeles Area

• Executed digital campaigns to increase subscriber base for streaming platform start-up known as the "TV Guide of the Internet."
• Implemented and analyzed email and social media campaigns, optimizing brand outreach strategy. Supported viewership and brand engagement initiatives for fledgling men's lifestyle cable channel during its 2nd year on air.

Boston

• Promoted to senior position from MarCom Assistant role after 4 months. Supervised front desk support and led 10-person student staff to develop print and interactive marketing campaigns within university's creative.
• Trained students on invoicing, courier services, and mail procurement, ensuring efficient project workflows.
• Prior Role: Marketing & Communications Assistant

Bethel Park, PA

• Sold technology on floor, over the phone across all departments
• Handled customer service challenges on floor and over the phone

• Co-taught semester-long classes to 5th and 6th grade students
• Supported administrative needs such as preparing documents and mail projects

Pittsburgh

• Ran register and cleaned at local food court stand of three combined fast food restaurants

Bachelor Of Science In Mass Communication, Advertising

Activities and Societies: Boston University AdClub, Boston University AdLab, butv10, National Student Advertising Competition

Education record

Activities and Societies: Vice President of National Honors Society, Co-Editor at Lebanon LOG (Yearbook), Co-Editor at The Devil's.