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What set me apart as a youth was my logical reasoning skills. I always excelled at solving mathematical puzzles and brainteasers. That led me to pursue a Master's Degree in Applied Analytics ("Operations Research"). My subsequent career has involved applying data and analytics to solve business challenges and create business value, both as an internal Consultant and as client-facing Consultant. I've spent the majority of my career in analytics and analytic sales within the financial services banking industry, and have deep credit industry expertise. I always aim to be a trusted advisor to my clients and a helpful colleague to all around me. In my spare time, I may be found on the tennis courts, running a trail or lifting weights.
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Senior Data ScientistEquifaxAtlanta, Ga, Us
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Analytics Consulting DirectorEquifax Jul 2016 - Present
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Director Of Marketing AnalyticsModern Marketing Concepts Apr 2015 - Mar 2016Atlanta GaManaged the Marketing Analytics Team for the Building Products vertical. My team provided marketing segmentation analysis, modeling, treatment strategy recommendations, results reporting (including dashboard development) and client deliverable content.Examples of models we built and leveraged to improve client program results: marketing treatment prioritization, product cross-sell (market basket modeling), yield-loss (sales) projection and voice of customer text mining models. Incorporated A/B testing to facilitate learning and marketing strategy optimization. All client projects set up with targets v. controls, so MMC program benefits could be measured accurately.Most client projects leveraged client & 3rd party agency data. Managed all 3rd party agency data relationships across multiple data vendors and owned evaluation of the value from buying 3rd party data.Designed, built and maintained custom client dashboard reporting in DOMO (similar functionality to Tableau). Played a pivotal role in constructing and delivering quarterly business review (QBR) presentations to clients. -
Analytic Solution DirectorL2C, Inc. Jul 2011 - Mar 2015Atlanta, GaL2C sold credit data attributes & scores to lenders to help them provide credit to emerging market consumers. Job encompassed as Pre-Sales Solution Architect role, a Customer Management role and dotted-line management of the Analytic team.Provided analytic pre-sales support to Sales Executives, typically leading the sales presentations to prospective clients.Designed credit score validation studies and penned the details into contracts (SOWs). Owned dotted-line management of Analytics unit. Worked directly with Analytics to ensure they produced reporting in-line with SOW requirements. Provided overflow hands-on analytics reporting and modeling help as needed, using SAS, Excel and CART tools. Delivered compelling results presentations onsite to client VP and C-level executives noting ROIs of L2C solutions. Results: procured dozens of new clients for the company, including top 10 lenders such as Bank of America & Wells Fargo, whom accounted for 75%+ of all company revenues.Responsible for existing customer technical support, retention and revenue growth. Owned client-level revenue quotas with commissions tied to results achieved. Results: close to 100% client retention rate and > 75% of clients were commencing expansion of product use when the company was acquired in Dec. 2014.Additional functions: drove creation & content of most of L2C’s marketing collateral, & spoke at industry conferences. -
Senior Analyst To Principal ConsultantFico, Inc. Jul 1994 - Jul 2011Atlanta, GaFICO provides data, analytics (credit & fraud scores) & software to clients across industries (focus in financial services). Analytics: Built credit score predictive models in SAS for large, national financial services lenders. Built a credit score alignment tool that was used for >100 paid client projects, to realign client credit scores to development risk levels.Consulting: Leveraged industry expertise, software reports, CART algorithms and action-effect optimization modeling to develop new business strategies & track resulting performance, for tier 1 financial services lenders. Strategies implemented in champion/challenger testing format. Created & led detailed results presentations for senior-level executives within client Risk & Marketing units, typically via onsite meetings.Sales: Consulting work led to a commissioned sales role with quotas tied to protecting existing analytic revenues (for FICO Scores, etc.) & obtaining validation projects for new scoring products, for ~10 tier 1 lenders.
Scott Caplan Skills
Scott Caplan Education Details
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Operations Research -
Chemistry
Frequently Asked Questions about Scott Caplan
What company does Scott Caplan work for?
Scott Caplan works for Equifax
What is Scott Caplan's role at the current company?
Scott Caplan's current role is Senior Data Scientist.
What is Scott Caplan's email address?
Scott Caplan's email address is sc****@****inc.com
What is Scott Caplan's direct phone number?
Scott Caplan's direct phone number is +160775*****
What schools did Scott Caplan attend?
Scott Caplan attended Stanford University, Duke University.
What skills is Scott Caplan known for?
Scott Caplan has skills like Analytics, Predictive Analytics, Banking, Financial Services, Management, Credit Scoring, Credit Cards, Predictive Modeling, Sas, Data Mining, Management Consulting, Strategic Planning.
Who are Scott Caplan's colleagues?
Scott Caplan's colleagues are Naser Hussain Mohammed, Christopher Heberden, Dharini Kotturu, Vikranth Bathula, Ravindra Thalari, Venkataramana Malapati, Mrutyunjaya Samantaray.
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