Craig Porter Email and Phone Number
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I leverage design thinking exercises and user centered design principles to create transformative brand experiences that motivate, inspire and engage customers — and achieve significant business results. My client experience is diverse, spanning various sectors (education, energy, financial, healthcare, hospitality, insurance, manufacturing, pharmaceuticals, retail, and technology). As head of creative for two different interactive agency groups, I have demonstrated experience managing, mentoring, and coaching digital teams to exceptional success.
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Vp Design Director (Px And Ux And Xd)Lpl FinancialCharlotte, Nc, Us -
Vp Design Director (Px/Ux/Xd)Lpl Financial Jan 2021 - PresentSan Diego, Ca, UsAdvocates for users, embraces human-centered design principles, and delivers leading experiences through direct customer feedback. — Engage with product stakeholders and partners to lead design thinking workshops for solving some of the industry’s most complex problems, generating buy-in, and helping to set product direction.— Partner with teams to plan customer research, iterate on, and improve the design’s effectiveness by regularly incorporating direct customer feedback.— Support and enable the team to create artifacts that clearly articulate the value of design and product experience, and you regularly communicate product direction with senior management and product owners.— Create and execute plans with buy-in from senior management and product owners, while driving experience outcomes for business, product, and customers.— Drive adoption of industry best practices, influence and execute on direction— Manage teams, projects, and designers while driving quality product experiences for customers— Utilize customer-centered methodologies to lead the design of elegant product experiences
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User Experience Design LeadWells Fargo Jul 2020 - Jan 2021San Francisco, California, Us— Creates multi-device experiences (online and mobile banking, payments, financial education, product information, tools, and applications) in an Agile framework— Represents DXD throughout the implementation process and work with the broader Scrum team to understand business goals and create design solutions for customer needs— Partners with product managers, scrum masters, developers, business analysts, and legal/compliance to manage expectations regarding DXD delivery — Estimates scope and sizing and handling escalations— Creates and manage a delivery schedule to make sure DXD deliverables are done sprint(s) ahead of development— Speaks authoritatively to the details of the design deliverables and user stories, answering questions and resolving ambiguities -
Engagement StrategistTeaspoon Agency | Internal Marketing & Communications Jun 2018 - Jun 2020Cherry Hill, New Jersey, Us— Contextualize and promote a client’s brand story to its internal audiences— Develop digital engagement programs that help a client’s employees feel inspired, informed and valued— Define strategies to transform mindsets -
Svp Creative/Ux DirectorSyneos Health Communications Nov 2011 - May 2018Morrisville, Nc, UsAccomplishments:— Developed interactive market conditioning presentation for field force that generated consultations with target customers averaging 16 minutes in duration— far above industry norms— Lead the creative development of multi-channel campaigns for product launches, re-launches and promotionally sensitive mature productsResponsibilities:— Head of creative for hyper-efficient digital agency (web, apps, AR/VR, interactive sales aids, touchscreen and tabletop presentations for conferences)— Champion development of exceptional customer-centric brand experiences (design, copy, UX) — Exemplify user-centric design culture, values, and principles— Empathize with customers to identify critical needs, behaviors and insights that drive successful outcomes— Communicate and defend rationale for user-centric architecture and interaction design— Effectively merge creative ideas, user experience, marketing principles and brand strategy— Provide creative leadership and oversight across various mediums including video, web, mobile, email, social, and print— Set the bar for creative excellence from crafting the creative strategy (short and long term)— Provide guidance for the creative process managing both quality and velocity through cross functional teams— Lead a growing team of art directors, copywriters, editors, MGX artists, video editors, UX designers and creative directors (remote and onsite)— Successfully manage team health (recruitment to retention of talent) — Lead creative wave design sprints (campaign concepts, user interfaces, user interactions, data visualizations)— Develop positioning and marketing strategies that empowers brands to play for first place in highly competitive landscapes — Improve agency operational efficiency with iterative process refinements— Assist emerging companies commercialize products -
Vp Creative/Ux DirectorBlue Diesel (An Inventiv Health Company) Feb 2007 - Nov 2011Accomplishments:— Redesigned product portfolio portal that yielded a 39% increase in new customer accounts and dramatically improved customer engagement (average site session increased from :39 to 3:30)— Relaunched an underperforming product by redefining the unmet need and value proposition, resulting in a 3250% increase in website visits and stock outage within six monthsResponsibilities: — Head of creative for digital agency's satellite studio (web, apps, AR/VR, interactive sales aids, touchscreen and tabletop presentations for conferences)— Champion development of exceptional customer-centric brand experiences (design, copy, UX) — Exemplify user-centric design culture, values, and principles— Empathize with customers to identify critical needs, behaviors and insights that drive successful outcomes— Communicate and defend rationale for user-centric architecture and interaction design— Effectively merge creative ideas, user experience, marketing principles and brand strategy— Provide creative leadership and oversight across various mediums including video, web, mobile, email, social, and print— Set the bar for creative excellence from crafting the creative strategy (short and long term)— Provide guidance for the creative process managing both quality and velocity through cross functional teams— Lead a growing team of art directors, copywriters, editors, MGX artists, video editors, UX designers and creative directors (remote and onsite)— Successfully manage team health (recruitment to retention of talent) — Lead creative wave design sprints (campaign concepts, user interfaces, user interactions, data visualizations)— Develop positioning and marketing strategies that empowers brands to play for first place in the hearts and minds of customers in highly competitive landscapes — Improve agency operational efficiency with iterative process refinements
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Associate Creative DirectorPrinceton Communications Group, Inc. Feb 2001 - Feb 2007Lead art and interactive teams for regional full service agency
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Sr. Art Director2Bridge Jan 2000 - Feb 2001User interface design for large scale web portals on behalf of Fortune 500 client roster
Craig Porter Skills
Craig Porter Education Details
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Burlington County CollegeGraphic Arts -
New Jersey Institute Of TechnologyArchitecture
Frequently Asked Questions about Craig Porter
What company does Craig Porter work for?
Craig Porter works for Lpl Financial
What is Craig Porter's role at the current company?
Craig Porter's current role is VP Design Director (PX and UX and XD).
What is Craig Porter's email address?
Craig Porter's email address is cr****@****rks.com
What is Craig Porter's direct phone number?
Craig Porter's direct phone number is +1 800 416*****
What schools did Craig Porter attend?
Craig Porter attended Burlington County College, New Jersey Institute Of Technology.
What skills is Craig Porter known for?
Craig Porter has skills like Creative Briefs, Creative Strategy, Creative Direction, Interactive Marketing, Brand Development, Concept Development, Integrated Marketing, Interaction Design, Creative Problem Solving, Creative Solutions, Adobe Creative Suite, Advertising.
Who are Craig Porter's colleagues?
Craig Porter's colleagues are James Veneziano, Crpc®, Scott Stambaugh, Rawan Abdeljaber, Terry Mclean, Tara Bole, Michael King, Monroe Foy.
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