Program Manager & Technical Evangelist, Adcenter (Bing Adplatform)
Redmond, Washington, Us
Worked closely with our engineering team to identify, prioritize, and develop new features in adCenter. Traveled on customer visits to solicit feedback and pitch new products to the field. Later worked across all Microsoft Advertising products, including paid search and display, to develop the end-to-end MSFT advertising internal training curriculum as part of the Yahoo! advertising deal. Gained a strong understanding of the online advertising space.• Grew adCenter Publisher user base by 63% over three months, while analyzing key performance indices with weekly reports to VP and leadership team• Developed and managed Advertising Ambassador Program, customer outreach effort between top 45 customers and engineering teams, to drive education and adoption of new Microsoft adPlatform• Spearheaded project management of four advertising platform initiatives, partnering with development and program management teams at both Microsoft and several customers