Ashley Capps Email & Phone Number

Responsible for driving revenue growth and optimizing operations by aligning sales, marketing, service management, and product teams. Focuses on improving customer experience and retention while identifying market opportunities for expansion. Utilizes data-driven strategies to enhance team collaboration and efficiency in delivering cybersecurity solutions.

Led the development and execution of marketing strategies to drive brand awareness, demand generation, and revenue growth. Oversaw all aspects of marketing, including digital marketing, content creation, product positioning, and customer engagement. Focused on aligning marketing efforts with sales objectives, leveraging data analytics for decision-making.

Tempe, AZ, US

AV Concepts leverages cutting-edge technology and 35 years of corporate audio-visual expertise to create unforgettable events, unique activations, and highly tailored content that drives business results.

Scottsdale, Arizona, US

CyVig's comprehensive cybersecurity program management applies best practices and next-gen technology to help you proactively build a more secure organization.

• Strategically led cross-functional teams in creating the brand identity, pricing model, service levels, product roadmap, distribution channels, and go-to-market planning and execution for cloud-based SIEM solution.
• Generated a sales qualified pipeline of over $300k MRR within the first six months of ArmorPoint product launch.
• During FY2020, over $418k MRR in marketing attributed opportunities led to a proposal, resulting in a gain of 42 net new customers.
• Initiated and managed 3-year engagement with Gartner Advisory Services and built strong relationships with analysts through regularly scheduled monthly inquiries
• Rebuilt the MarTech stack, deploying Salesforce Sales Cloud, Pardot, Salesforce Experience Sites, Outreach, and ZoomInfo in just 74 days from kickoff call to go-live. New tools afforded deeper visibility into critical.
• Successfully authored and registered four trademarks with the United States Patent and Trademark Office for ArmorPoint across two international classes (042 and 009)

Phoenix, Arizona, US

• Managed a team of seven full-time employees and two interns
• Developed new customer communication campaign to reduce churn and improve CSAT
• Crafted Emergency Response Plan that established he internal process for responding to any degradation or interruption of customer-facing services
• Planned and directed the IT summit event, "Tech Me Out to the Ballgame," at Chase Field, reaching over 350 C-level decision makers in the Phoenix metro area
• Designed social media marketing strategy, managing various social media accounts for five brands
• Supported and advised company leadership of best practices for brand consolidation and integration during aggressive acquisition phase that resulted in the addition of four new product lines

Phoenix, Arizona, US

• Created and implemented roadmap for complete corporate rebrand from Trapp Online to Trapp Technology. Assets included new logo, print assets, website, digital collateral, and brand guidelines.
• Negotiated contract with Talking Stick Resort Arena that secured funding for more than 80% of the costs of Trapp Technology's suite renovation. Managed all facets of the construction project, including budget.
• Designed and created web content in support of a long-term SEO strategy, securing top SERP rankings for over 50 target keyword phrases.

US

• Created relevant and informative content for large Northern Arizona school district. Communicated directly with Superintendent and Curriculum Director to deliver vital messages to student body and their parents..
• Created traditional and online marketing plan to boost district enrollment
• Managed and provided content for district-wide social media

• Worked closely with large brands to promote latest marketing campaigns, products, and initiatives. Carefully crafted a message that would be well received by the target audience, boosting sales and fostering a positive.
• Created public relations blog from scratch on WordPress platform
• Maintains over 1M page views/year through SEO and social media marketing