Ashley Capps Email and Phone Number
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Ashley Capps, Interim Chief Revenue Officer at ArmorPoint, is an award-winning B2B sales and marketing executive with a decade of experience in driving growth for enterprise-level SaaS, cybersecurity, and technology managed services brands. Named to the Phoenix Business Journal 40 Under 40 List in 2022, Ashley is especially skilled at shaping product roadmaps for high-growth organizations as they move into a technologically advanced future. With extensive knowledge of the IT managed services industry, she crafts and executes custom growth strategies across business operations, brand building, and omnichannel sales. Ashley is an advisory board member of One Community AZ, a coalition of businesses, organizations and individuals with a shared mission of advancing diversity, inclusion, and equality for all Arizonans.Areas of Expertise: • Product Marketing• Solution-based Selling• Channel Program Design and Implementation • Market Research and Development• Demand Generation• Product Roadmap and Launch• Buyer Personas and Ideal Customer Profiles • Content Strategy• Marketing Automation• Sales and Marketing Operations
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Interim Chief Revenue OfficerArmorpoint Aug 2024 - PresentResponsible for driving revenue growth and optimizing operations by aligning sales, marketing, service management, and product teams. Focuses on improving customer experience and retention while identifying market opportunities for expansion. Utilizes data-driven strategies to enhance team collaboration and efficiency in delivering cybersecurity solutions.
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Chief Marketing OfficerArmorpoint Jan 2023 - Aug 2024Led the development and execution of marketing strategies to drive brand awareness, demand generation, and revenue growth. Oversaw all aspects of marketing, including digital marketing, content creation, product positioning, and customer engagement. Focused on aligning marketing efforts with sales objectives, leveraging data analytics for decision-making, and enhancing the overall customer experience in the cybersecurity industry.
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Vice President Of Revenue OperationsAv Concepts Jun 2022 - Dec 2022Tempe, Az, UsAV Concepts leverages cutting-edge technology and 35 years of corporate audio-visual expertise to create unforgettable events, unique activations, and highly tailored content that drives business results. -
Director Of Sales And MarketingCyvig Dec 2021 - Jun 2022Scottsdale, Arizona, UsCyVig's comprehensive cybersecurity program management applies best practices and next-gen technology to help you proactively build a more secure organization. -
Director Of MarketingArmorpoint Sep 2018 - Nov 2021• Strategically led cross-functional teams in creating the brand identity, pricing model, service levels, product roadmap, distribution channels, and go-to-market planning and execution for cloud-based SIEM solution, ArmorPoint.• Generated a sales qualified pipeline of over $300k MRR within the first six months of ArmorPoint product launch.• During FY2020, over $418k MRR in marketing attributed opportunities led to a proposal, resulting in a gain of 42 net new customers. • Initiated and managed 3-year engagement with Gartner Advisory Services and built strong relationships with analysts through regularly scheduled monthly inquiries• Rebuilt the MarTech stack, deploying Salesforce Sales Cloud, Pardot, Salesforce Experience Sites, Outreach, and ZoomInfo in just 74 days from kickoff call to go-live. New tools afforded deeper visibility into critical data points that improved accuracy of forecasting, ease of reporting and simplified existing processes• Successfully authored and registered four trademarks with the United States Patent and Trademark Office for ArmorPoint across two international classes (042 and 009)
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Marketing ManagerTrapp Technology Feb 2016 - Sep 2018Phoenix, Arizona, Us• Managed a team of seven full-time employees and two interns• Developed new customer communication campaign to reduce churn and improve CSAT• Crafted Emergency Response Plan that established he internal process for responding to any degradation or interruption of customer-facing services• Planned and directed the IT summit event, "Tech Me Out to the Ballgame," at Chase Field, reaching over 350 C-level decision makers in the Phoenix metro area• Designed social media marketing strategy, managing various social media accounts for five brands• Supported and advised company leadership of best practices for brand consolidation and integration during aggressive acquisition phase that resulted in the addition of four new product lines• Designed a refreshed brand identity for each acquired company and managed the roll out of new visual assets to all digital properties -
Creative ManagerTrapp Technology Mar 2013 - Feb 2016Phoenix, Arizona, Us• Created and implemented roadmap for complete corporate rebrand from Trapp Online to Trapp Technology. Assets included new logo, print assets, website, digital collateral, and brand guidelines.• Negotiated contract with Talking Stick Resort Arena that secured funding for more than 80% of the costs of Trapp Technology's suite renovation. Managed all facets of the construction project, including budget oversight, interior design, and the evaluation and sourcing of contractors.• Designed and created web content in support of a long-term SEO strategy, securing top SERP rankings for over 50 target keyword phrases.
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Marketing ConsultantKingman Unified School District #20 Oct 2013 - Oct 2014UsCreated relevant and informative content for large Northern Arizona school district. Communicated directly with Superintendent and Curriculum Director to deliver vital messages to student body and their parents. Increased social media engagement drastically in a short period of time.• Created traditional and online marketing plan to boost district enrollment• Managed and provided content for district-wide social media -
Marketing ConsultantAshley Capps Jan 2011 - Mar 2013Worked closely with large brands to promote latest marketing campaigns, products, and initiatives. Carefully crafted a message that would be well received by the target audience, boosting sales and fostering a positive public perception of the brand. • Created public relations blog from scratch on WordPress platform• Maintains over 1M page views/year through SEO and social media marketing
Ashley Capps Skills
Frequently Asked Questions about Ashley Capps
What company does Ashley Capps work for?
Ashley Capps works for Armorpoint
What is Ashley Capps's role at the current company?
Ashley Capps's current role is Interim CRO @ ArmorPoint | PBJ 40 Under 40 | Cybersecurity Program Management.
What is Ashley Capps's email address?
Ashley Capps's email address is ac****@****pts.com
What is Ashley Capps's direct phone number?
Ashley Capps's direct phone number is +148043*****
What skills is Ashley Capps known for?
Ashley Capps has skills like Social Media Marketing, Public Relations, Online Marketing, Digital Marketing, Marketing Strategy, Email Marketing, Content Strategy, Marketing Communications, Media Relations, Google Adwords, Lead Generation, Brand Development.
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