Capri Lewis Email and Phone Number

We create funny, relateable, and enjoyable content highlighting the UC Berkeley student community and experience with the goal of connecting students while growing our passions for entertainment, media production, and distribution.

This summer, I had the opportunity to participate in the Strategic Management program at the London School of Economics. This intensive 3 week program provided me with the tools to understand how businesses and firms develop a competitive edge in today's ever changing global market. Through a diverse range of real life case studies, my peers and I learned what it takes to help grow a business in today's economy so that we can help grow the businesses of tomorrow. The case studies that interested me most were those pertaining to the entertainment industry such as Hulu, Netflix, and HBO. I hope to take what I learned through this program and apply it to the success of some of the greatest entertainment companies of tomorrow.

Consulted for 3 different entertainment companies (NPR, Tribeca, and Sony) bringing in a fresh and youthful Gen-Z perspective. Helped to create and direct different video advertisments and analyze scripts to help market company projects to a college audience.

-Provided feedback on scripts for possible upcoming Sony Pictures productions based on user preferences -Assisted in marketing and analyzing survey data from 200+ respondents to provide research-backed feedback

-Analyzed 10,000+ individual question survey responses to ideate new marketing strategies that target college students-Spearheaded the production of two advertisements/short-form content videos for social media-Lead creator, writer, and director on one of the advertisments focusing on promoting the Tribeca Film Festival from a humorous, fun, and Gen-Z perspective -Created mock-ups and ideated trending brand partnerships to boost Gen-Z audience engagement with the brand

- Helped ideate, create, and produce a new, original NPR LifeKit Instagram miniseries based on Gen-Z interests and concerns- Gathered 150+ student responses to evaluate college student’s engagement in NPR LifeKit

Got to take a major role in the creative processes such as helping market the company through management of the Instagram, photographing different jobs, and creating video content for both the Instagram and the website.

In this highly selective 3 week intensive summer program, I had the privilege of working and learning beside some of my future colleagues within entertainment. In this hands-on program we learned all aspects of how a film goes through the process of production. From screenwriting, to casting, to editing, my peers and I learned what it takes to create and distribute a film while also creating short films of our own.