Caprice is known today for her business acumen having founded ‘By Caprice’ in 2006. The brand has gone onto become hugely successful and she has built up the business entirely on her own. Firstly focusing on lingerie and due to huge success, By Caprice Home followed. Known for its glamour, design, originality and high quality, the range is stocked in Next, very.co.uk, Wayfair.co.uk to name but a few. In 2020, Caprice licensed out her brand to JRosenthal. She is known for her glamour, elegance, desire to empower women and her shrewd entrepreneurial determination and has proven to be a leader and massive success story in the home textile sector. The move is an integral part of the company’s expansion plans to launch in multiple global territories as well as developing the core product range.