Mania Capulzini

Mania Capulzini Email and Phone Number

Digital Marketing Manager @ Astudy International Education
milano, lombardy, italy
Mania Capulzini's Location
Greater Milan Metropolitan Area, Italy
Mania Capulzini's Contact Details

Mania Capulzini personal email

n/a
About Mania Capulzini

Digital Marketing Manager with over 20 years of experience in lead generations and sales in Travel, Education, Cyber Security, Internet of Thing, Cosmetics, Human Resource, Chemical-Pharmaceutical and Wines industries, B2B and B2C.During the last 10 years I have overseen digital marketing for Education industry, developing web strategies to raise awareness and generate leads and sales between students 14-17 years old and their parents.I manage the marketing funnel with a full overview and control of the website contents, Search Engine Adv and the Social Media Planning. I am also in charge of the CRM email automations (autoreplies), DEM and online meeting agenda (from 4 to 6 webinars and Instagram/Youtube Lives per week).The web strategy is also mixed with the engagement of the enrolled or former students in the Ambassador program.To succeed with the marketing funnel I am used to work with a cross functional team.Keywords: WEB CMS (Sitecore, WordPress), SEO, SEA / Google / Bing, Analytics GA4, Tag Manager, Social media planning, Social Media Advertising (Meta/Tiktok), CRM Marketing (Microsoft Dynamics / Zoho suite), Web forms, DEM – Zoho Campaigns/ ClickDimensions/ MailChimp, Zoom, Instagram Live, Youtube Streaming.

Mania Capulzini's Current Company Details
Astudy International Education

Astudy International Education

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Digital Marketing Manager
milano, lombardy, italy
Website:
astudy.it
Employees:
9
Mania Capulzini Work Experience Details
  • Astudy International Education
    Digital Marketing Manager
    Astudy International Education Dec 2019 - Present
    Milano, Lombardia, Italia
    Astudy is part of Educatius Group, leader in High School Exchange Programs.Reporting to the Country Manager I am responsible of web strategies development, leads generations, sales, marketing budget and weekly leads/sales report.I am daily involved with:Social media (Instagram, Facebook, Youtube, Tiktok) Website contents  Paid Search through Google Ads and Microsoft Bing Web pages ranking / SEO  Email Marketing Automation Online Infomeeting/ webinar Agenda with prospect customers Ambassador community CRM Segmentations and Direct Email Marketing CRM sales stage analysis Competitors analysis Weekly report
    View
  • Ef Education First
    Digital Marketing And Sales For Ef High School Exchange Program
    Ef Education First Sep 2013 - Oct 2019
    Milano
    I was in charge of all marketing online strategies and activities (paid search, natural search, social media, EDM) and sales process for the Italian market targeting to potential students (age 8 to adults)
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  • Ef Education First
    Marketing & Communication - Indirect Sales / Travel Agencies
    Ef Education First Nov 2007 - Aug 2013
    Milan Area, Italy
    Reporting directly to EF Country Manager I was in charge of : - Web marketing and communication: in order to increase leads generation, I was in constant contact with SEO, SEM and Social Media team in Zurich and in London. The role required also a constant mediation with 5 Italian product managers in order to plan and execute online promos, info meetings and EDM.- Travel agents and business partners: consolidating and engaging new travel agencies and partners, I took care of legal and co-marketing agreements/ loyalty programs but also of web training for agents. - Events management target both to business (networking nights, conferences) and to consumer (fairs, parties).
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  • Freelance Worker
    Digital Marketing - Seo- Sem
    Freelance Worker Jan 2005 - Nov 2007
    Milano
    As freelance I managed search engine optimization (natual search) and paid search budget and strategy in different fields : tourism with www.italiamappe.it, machine2machine with www.bitx.com, chemical-pharmaceutical with www.labochim.com and www.infagroup.com, human resource with www.hr-services-net.it, wine industry with www.scurtarola.com, assisted reproduction with www.girexx.com
  • Finmatica
    Marketing &Communication Specialist
    Finmatica Nov 2001 - Dec 2004
    Milan Area, Italy
    From November 2001 to December 2004 I worked in the marketing & communication department of Finmatica SpA, an Italian Software Vendor in Finance, Supply Chain Management, Transportation & Logistics and Security sectors. Reporting to the corporate Sales & Marketing Director I had experience with: - B2B advertising through business magazine, internet and direct marketing actions;- Market analysis for e-procurement, Information Security and Transportation & Logistic software sectors;- Sales activities support: brochures, case studies, press releases, power point presentations, direct mailing/e-mailing management, newsletters, event organizations;- Update Finmatica Sharepoint intranet to support Country Products and Sales Managers.
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  • Infa Spa
    Web Marketing Specialist - Milan & New Jersey
    Infa Spa Jul 2000 - Oct 2001
    Milan & New Jersay
    E-commerce start-up based in North America. I was in charge of SEM & SEO, e-couponing and other below-the-line strategies in cosmetic fields, creating 60k contacts database in 3 months.

Mania Capulzini Skills

Sem Seo Marketing Online Social Media Email Marketing Online Marketing Web Marketing Social Media Marketing Crm Marketing Digitale Direct Marketing Marketing Via E Mail Ppc Google Analytics Online Advertising Google Adwords Facebook Content Management Web Analytics Lead Generation Search Advertising Online Branding Customer Experience Customer Engagement Mediazione

Mania Capulzini Education Details

Frequently Asked Questions about Mania Capulzini

What company does Mania Capulzini work for?

Mania Capulzini works for Astudy International Education

What is Mania Capulzini's role at the current company?

Mania Capulzini's current role is Digital Marketing Manager.

What is Mania Capulzini's email address?

Mania Capulzini's email address is mania.capulzini@ef.com

What schools did Mania Capulzini attend?

Mania Capulzini attended Università Di Pisa, European School Of Economics, Formaper, Universidade Da Madeira, Liceo Scientifico Cavanis, Gap Year In Usa.

What are some of Mania Capulzini's interests?

Mania Capulzini has interest in Children, Education.

What skills is Mania Capulzini known for?

Mania Capulzini has skills like Sem, Seo, Marketing Online, Social Media, Email Marketing, Online Marketing, Web Marketing, Social Media Marketing, Crm, Marketing Digitale, Direct Marketing, Marketing Via E Mail.

Who are Mania Capulzini's colleagues?

Mania Capulzini's colleagues are Stefania Barbiero, Amalia Perna, Monica Porceddu, Federica Reggio, Benedetta Boveri, Giorgio Leoni, Sharon Fanti.

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