Digital Marketing Manager with over 20 years of experience in lead generations and sales in Travel, Education, Cyber Security, Internet of Thing, Cosmetics, Human Resource, Chemical-Pharmaceutical and Wines industries, B2B and B2C.During the last 10 years I have overseen digital marketing for Education industry, developing web strategies to raise awareness and generate leads and sales between students 14-17 years old and their parents.I manage the marketing funnel with a full overview and control of the website contents, Search Engine Adv and the Social Media Planning. I am also in charge of the CRM email automations (autoreplies), DEM and online meeting agenda (from 4 to 6 webinars and Instagram/Youtube Lives per week).The web strategy is also mixed with the engagement of the enrolled or former students in the Ambassador program.To succeed with the marketing funnel I am used to work with a cross functional team.Keywords: WEB CMS (Sitecore, WordPress), SEO, SEA / Google / Bing, Analytics GA4, Tag Manager, Social media planning, Social Media Advertising (Meta/Tiktok), CRM Marketing (Microsoft Dynamics / Zoho suite), Web forms, DEM – Zoho Campaigns/ ClickDimensions/ MailChimp, Zoom, Instagram Live, Youtube Streaming.
Listed skills include Sem, Seo, Marketing Online, Social Media, and 21 others.