• Marketing Campaigns and Brand Awareness: Spearheaded various marketing campaigns and developed a comprehensive digital platforms to enhance brand visibility and awareness for Neogen Korea.• Commercial Project Management: Oversaw various commercial projects, including marketing and budget planning, New product introduction, and various activities for increasing brand awareness and brand transition. Managed and supervised customer communications to ensure seamless project execution.• Dual Role as Marketing and Operation Manager: From May to November 2023, took on the dual responsibilities of Marketing Manager and Operation Manager. - Logistics Independence from 3M network: Played a pivotal role in establishing logistics independence from 3M Korea to Neogen Korea, including the setup of a 3PL, implementation of SAP system(both 3M Korea and Neogen Korea), development of domestic supply chain SOPs, and managing inventory transfer communications from 3M. - Preparation of Import, Export, and Customs: Contributed significantly to the preparation and management of import, customs, and export processes.

* Product marketing - Develop marketing strategy and campaign execution for professional infection prevention products (Sterilization Assurance, Surgical Site Infection and Hand hygiene products) - Plan domestic campaign aligned with APAC and global team - Create marketing communication and sales tool: Card news/Blog contents, Brochure, leaflet, promotion card, banners, and sales play book, etc.) - Portfolio management: Managing overall responsible products of Stock (Inventory), Pricing, Budget, etc. - Launch various NPI (Global new product / hand hygiene products and Chemical indicator for sterilization – Manage OEM company) and set the product operation plan* Digital marketing - Digital platform (Device Reprocessing field) creation and digital contents(webtoon) development from Aug. 2020: the 1st Device reprocessing contents digital platform (3M Sterilization Kakao talk Channel) for medical professionals, Channel Subscribers: 2,775(as of 23 Sep.), Average contents click rate: 40% - Built a new platform - 3D virtual CSSD (Central Supply Service Department) space for 3M product showcase and education (Webinar / guideline / work checklist): New platform of CSSD segment in global - Proceed Chemical Indicator digital campaign using various digital platform such as Device Reprocessing Kakao talk channel, Instagram, Facebook and Blog, Influencer’s marketing and 3m.com micro landing page - Create and communicate all contents related with digital contents (A+Contents, Videoclip, 3D virtual CSSD, Landing page, etc.) - Have experienced for customer's End to End project include Homepage structure, Virtual CSSD, Campaign landing page to achieve goal - Acquire MQLs use Eloqua system through digital campaign and event* KOL(Key Opinion Leader) management - Manage KOLs (Board member of key associations) and make a relationship with academic project (webinar, seminar, conference)

3M Infection Prevention Division Sales rep.* Key Account Management - Executed product workshop in hospital and, it focused not only on delivering product information/instruction but also on providing overall solutions related with sterilization and decrease surgical site infection along with global guidelines - Managed KOL (Key opinion leader) and key customers in Seoul/Metropolitan area, and raised brand awareness and provide appropriate solutions with latest trend to solve their facing problem - Lead sales program for developed new accounts. It based on providing information to help run the hospital and through this, have steadily formed relationships and made them our customers* Channel Development and Management - To increase channel competency, transited old channel and set up 2 new channels in Seoul/Metropolitan area in 2015, and made 2X growth ever afterward - Managed sales status of distributors monthly and annually, set the operation plan and strategic sales plan with leadership in assignment area (Seoul/Metropolitan /Daegu/Kyungbuk area) - Sales rep. product education and co-field call to increase sales and find opportunities

* Operation Room Nurse (Scrub and circulating nurse to support Operation) - Training field: GS / CS / Organ Transplant / NS / PS / OBGY / URO / Recovery room