Cara Baity Email & Phone Number

• Strengthen client and partner commitment by showcasing Tivity Health SilverSneakersFitness Program value, developing lasting relationships and providing the highest level ofcustomer service and professionalism.
• Conduct regular strategy meetings with local or regional market health plan andpresent materials to demonstrate program value and determine opportunities forcontinued support of client goals and further utilization.
• Responsible for 271,000 health plan lives in Florida and South Carolina, whichcontribute over $9 million annually.
• Develop and implement action plans to support client acquisition goals, increasemember engagement and drive utilization with client strategy.
• Work closely with corporate marketing team to develop a marketing engagement plan.
• Coordinate community events and health plan training for expanded awareness andpromotion of client partnerships.

Jacksonville, Florida Area

• Manage program operations for a twelve-county core market comprised of five health plan clients and over 50 partnered locations.
• Oversee market consisting of over 60,000 eligible members generating approximately 500,000 annual visits and $2.8 million in annual revenue.
• Serve as an in-market liaison between health plan clients, partners, providers and Tivity Health business-unit offices in Arizona.
• Strengthen client and partner commitment by showcasing program value, developing lasting relationships and providing the highest level of customer service and professionalism.
• Ensured adequate network access by delivering contract presentations and creating value propositions for potential providers.
• Drive member participation and retention through health plan integration, physician integration, community outreach and proactive marketing strategies.

Jacksonville, Florida Area

• Directed community outreach, fundraising and public relations efforts for Baptist Medical Center Beaches, a subsidiary of Baptist Health System (the largest health care system and private employer in northeast Florida).
• Managed a Development Committee of hospital’s largest benefactors and community leaders, which focused on increasing hospital donations and community awareness.
• Created patron database and developed new solicitation materials, which increased annual donations to the hospital’s Patrons of Health Campaign by 30%.
• Represented the hospital in various system-wide initiatives, such as the Capital Campaign and the United Way Campaign (helping increase the hospital’s employees’ United Way donations by over 50%).
• Managed Beach Ball, a recurring annual fundraiser that attracted an average of 500 patrons and netted an average of $90,000 annually.
• Wrote and produced national award winning (2002 Aegis) promotional video that emphasized the hospital’s cutting-edge technology and compassionate staff.

Jacksonville, Florida Area

• Marketed the University of Florida Physician Network, which consisted of 31 satellite offices in northeast Florida and south Georgia, and managed the media relations efforts for the University of Florida Health Science.
• Planned, executed, budgeted for and managed the marketing efforts for the University of Florida Physician Network.
• Supervised and coordinated coverage by local, national and international media while actively pitching the programs and services of the University of Florida Physician Network, the University of Florida Health Science.
• Supervised and managed various Media Relations and Graphic Design staff.

Jacksonville, Florida Area

• Managed fundraising activities, including the Annual Fashion Show, the Annual Nissan Great Duck Race, Celebrity Baggers Day and Making Strides Against Cancer.
• Recruited volunteers, trained staff and volunteers, managed budget and planned logistics and publicity for special events.

Greater Atlanta Area

• Implemented school health curriculum for a 71-county region.
• Recruited, trained and allocated volunteer services for program implementation.
• Coalition representative for both Comprehensive School Health Program and Smoke Free Class of 2000.

Macon, Georgia Area

• Responsible for the 20-county Middle Georgia region.
• Coordinated all fundraising activities, secured corporate donations, scheduled special events and managed local publicity within the region.
• Recruited and allocated volunteer services while acting as liaison between the state office and the region.