Cara O'Bleness Email & Phone Number

Detroit, Mi, Us

- Write and edit content that engages passionate female audiences with storytelling across beauty, style, health, wellness, food and travel industries - Curate content in a fast-paced environment and stay up-to-date on trending topics utilizing keyword research to create unique, engaging and shareable content- Assist in creating and refining processes and editorial calendars based on trends, data and keyword research - Use social media, SEO websites and analytics tools to understand what content is resonating with readers- Conduct in-person, remote and red carpet interviews- Collaborate with and develop relationships with brand talent, subject matter experts and influencers - Monitor website traffic and analytics to inform editorial and strategic decisions - Consistently meet and exceed monthly traffic goals- Support brand initiatives at in-person events

- Write technical training articles, blog articles, nutrition guides, mindset guides, email copy and case studies - Perform content audits

- Wrote and edited technical training articles for company handbook that defined Playbook and industry best practices- Wrote and edited health and wellness blog content, newsletter copy and video scripts- Managed freelance writers- Published articles using custom CMS - Regularly conducted interviews with leading fitness influencers and industry experts

- Researched and wrote news and evergreen articles about food and drink topics- Claimed news and evergreen article topics from a large selection of assignments- Collaborated with writers and editors using Slack and managed assignments with Trello

Birmingham, Michigan

- Wrote content for FanLabel "Music Scene" blog- Edited all content published on FanLabel "Music Scene" blog- Planned and executed monthly FanLabel newsletter content- Assisted production of weekly "Play the Music" podcast- Managed Facebook and Twitter accounts for FanLabel app

Birmingham, Michigan

- Wrote branded website copy, blog articles, social media copy, press releases and newsletter copy- Managed day-to-day editorial operations of StartupNation.com- Copy edited and published all articles on StartupNation.com- Established relationships and collaborated with contributing authors and entrepreneurs to produce industry-relevant content to help entrepreneurs to start, grow or manage a business- Optimized article content, headlines and web copy for SEO performance- Managed and executed external partner marketing campaigns with clients including Dell Technologies- Created and maintained yearly editorial calendar- Planned and published daily and weekly newsletter content using Mailchimp- Produced weekly StartupNation Radio show

Ferndale, Mi

- Wrote multiple articles for Metro Detroit Chevy Dealer’s “In the D” website on a weekly basis- Articles focused on local events and stories about Metro Detroit- Wrote and posted event listings on the website using WordPress platform- Attended weekly meetings to discuss story ideas with other writers and managers- Managed "In the D," Metro Detroit Chevy Dealers and Strive Facebook and Twitter pages daily

Remote

- Associate Editor for The Awesome Mitten, a publication dedicated to promoting the greatness of the state of Michigan- Managed, assigned and edited the stories of approximately 12 writers who wrote one or more columns each month- Used WordPress extensively, conducted frequent conference calls and email communication with writers state-wide

Troy, Mi

- Completed project driven research and competitive DVD research- Assisted with DVD artwork coordination and DVD mock-ups- Created presentations for customer retailers for several DVD titles, including “The Walking Dead” and “Spartacus”

East Lansing, Mi

- Assigned and edited all feature stories

East Lansing, Mi

- Maintained a pop culture blog for Spartanedge titled “Pop Rocks” - Managed and edited all other blogs on the site

Royal Oak, Mi

- Fact checked articles before going to print- Compiled art, film and theatre listings for Arts & Entertainment section- Wrote lifestyle articles published in Hour Detroit magazine and on hourdetroit.com

Ferndale, Mi

- Wrote taglines, worked on advertising campaigns and wrote body copy for websites- Went on location for a commercial shoot, learned different aspects that go into creating a television advertisement- Learned how to write effective advertising copy, how to use different advertising techniques