Work with a number of clients (corporates and startups) on strategic initiatives, especially: --Providing insights and guidance expanding into the US markets; --Product roadmap; --Customer journey mapping and persona development; --Customer experience; --Ad tech and media; --Digital strategy; --Digital marketing; --Operational efficiencies.

Tutor for the school of advertising, marketing and public relations in the following topics: 1) Integrated Marketing Communications; 2) Ad Portfolios (Digital Production) 3) Customer Journey Mapping 4) Persona Development 5) Strategic consistency triangle 6) Digital marketing strategy 7) SEO Strategy

Lead a customer team across UK, US and Australia including research, client success and support functions. Acquired by Smartsheet in September 2022.

Work to provide world class digital products and solutions to customers and members.

Built a human prototype. Lots of trial and error executed in pilot programs. Learned to fail fast in a number of initiatives including controlled crying, breast feeding, full night's sleep, and keeping my shirts clean. Project has grown considerably in the last few years but I have not yet seen a financial return on my investment.

- Project Lead working to implement the digital vision for the Mayor's digital agenda. - Year one strategy delivered at 130% above goal. - Engaged over 10,000 Brisbane businesses via multiple channels - workshops, online, social, etc. - Ideated the concept for QUT's Chair in Digital Economy and worked to secure partners - Work collaboratively with Corporate and Commercial Partners, Queensland Government, Chamber of Commerce Industry Queensland and Federal Government on driving forward a digital agenda.- Create content and conduct training on best practices in digital for local businesses leaders.- Present at conferences and seminars as needed. - Developed strong relationships with the start-up and business community to promote a two-way dialogue on defining how government and business can work together to achieve economic growth.Worked to develop an Open Data strategy and policy for Brisbane City Council. Key achievements include: 1) Identified three app development partners within the community (Water and Resources, Transportation, and Youth App Development)2) Drafted Open Data Policy for Executive Leadership's consideration3) Led the completion of a Readiness Benchmark Modifying World Bank's Open Data Readiness Barometer to apply at the City Level4) Led a comprehensive data audit exercise across Council5) Developed a tactical year one implementation plan aimed at delivering on economic impact and ROI for Council

Drove the strategy and execution of product needs for the national ad sales channel. This included the development of new product offerings in collaboration with various product departments at AT&T and with external vendors. Worked collaboratively with major advertising agencies (Omnicom, Publicis, Havas, WPP, etc.) to identify market needs. • Oversaw creation and implementation of AT&T's Audience Extension Network product: including sourcing and intergration of demand-side platform, data management platform, and third party data providers. • Management of top data and creative vendors including Experian, Turn, BlueKai, PointRoll, Spongecell, IBM, and Acxiom. • Managed a team of 8 that oversaw sales ops and go to market strategies of $15 million in year 1 annual revenue• Worked with in-house product and engineering teams to build innovative interactive solutions and pilot opportunities for national clients• Built three screen advertising opportunities across mobile, iPTV, and Internet screens: this included selection and management of a demand-side ad platform and data management service to build out audience-based buying platform. • Presented to senior executives at AT&T on product initiatives and revenue goals for national sales channel• Developed and managed project schedules, scopes and budgets, ensuring that milestones were met on time and on budget • Liaised with the Chief Privacy Officer’s group at AT&T and champion product team’s projects through legal and regulatory processes• Created comprehensive sales field guides and Intranet content for Interactive TV and Online ad products (utilized for over 100 sales professionals generating over $125 million in anuual revenue).

Managed client services and provided account supervision for large advertising and agency accounts. Worked with key internal teams and functional business units to define and implement client solutions and streamline internal ad ops processes. Was the first hire in this newly formed operations group: team has since grown to over 175 in the last four years. • Managed large Fortune 500 accounts for a national digital advertising division of AT&T • Grew new and existing accounts by 25% by increasing media spend, or diversifying product portfolio• Ensured metrics were in place to measure the effectiveness of operations both from service level and cost • Key player in driving projects to improve efficiencies in billing, order management, and implementation processes currently being used by all entities of AT&T Ad Solutions (Pay Per Call, Yellowpages.com, U-Verse, etc.)• Communicated to various levels of management to clarify needs, present solutions and provide quarterly progress updates• Responsible for managing, retaining, and growing $500K+ annual accounts specializing in auto, entertainment, retail, insurance, finance, and CPG.

Manage all IT communications, marketing and innovative product development for the company’s Pharmaceutical clients. Identify and recruit pre-qualified vendors to partner with on marketing, branding, multi-media, software development and web development initiatives. Key leader responsible for cross-functional collaboration with the executive team, account managers, and department leads. Manage an internal team of four. Oversee and manage projects while contributing directly to the day-to-day tasks of the projects. Responsible for annual client budgets of $3 million+.

Led firm-wide IT, product, and marketing efforts for management consulting firm serving the nonprofit, philanthropy and corporate social responsibility communities. Worked to establish the first scalable product (https://www.tccgrp.com/products/). Responsible for all product marketing and development activities and budgets. Produced and managed development of all publications and marketing materials. Coordinated submission of over 75 business proposals annually. Led first-time branding campaign and name change of the firm. Tracked all business leads and follow-up. Firm sales have increased over 32% since 2002.

Supported the marketing initiatives for the Chief Marketing Officer of this 400+ person technology company.- Acted as a liaison between advertising clients, engineers, marketing team, public relations firm and senior executives- Conducted training seminars on company’s computer-based reporting system to 100+ employees- Created board review presentations and quarterly marketing plans