Cara Everett Email & Phone Number

Houston, Tx, Us

Princeton Junction, New Jersey, Us

Lead digital media initiatives for CPG clients as part of MPG’s OmniCommerce Acceleration team, collaborating with sales and consulting teams to drive growth across Walmart, Target, Ulta, and grocery retail channels. Oversee media planning and execution for paid search and display campaigns on Walmart, Target, and Ulta, ensuring alignment with client business objectives. Monitor campaign performance, optimize strategies, and provide detailed reporting with actionable insights. Foster strong client relationships, delivering best-in-class eCommerce advisory services while staying ahead of industry trends and competitive developments.

Palo Alto, Ca, Us

Responsible for managing the day-to-day delivery and analysis of Paid Search/Pay Per Click (PPC) campaigns on platforms such as Google and Bing; by elevating & optimizing search performance, Return on Ad Spend (ROAS) and gross margin. Also responsible for developing and maintaining reporting on all levels of data from keyword to campaign for ROI and margin metrics; in addition to managing large media budgets and providing recommendations for quarterly/annual budget planning

Morrisville, Nc, Us

Responsible for the development and execution of strategic project plans by combining in-depth knowledge of clients’ business objectives, online strategies, and their competitive landscape to deliver effective digital marketing strategies focused on paid search, paid shopping, PPC and social marketing strategies for Amazon Advertising, Walmart Connect, and other Retail Media sites.

Middleton, Wi, Us

Lead the Hardware Home Improvement (HHI) retailer media relationship with Amazon, Wayfair, as well as other retailers. Executed digital media campaigns, creative coordination, optimization, and reporting while developing digital marketing and media strategies for the USA, Canada, and LATAM markets. Consulted on media sales and budget planning; while partnering closely with National Account Managers, product marketing and creative teams. Monitored consumer and competitive landscape for trends and digital best practices; and also maintained Digital Marketing Dashboard and other analytics reports

Houston, Texas, Us

Responsible for supporting the day-to-day management of promotion execution on mattressfirm.com; which includes assisting in the development of omni-channel digital promotions strategies to drive sales; researching and analyzing ecommerce website trends; execution of pricing; monitoring the live site daily to check for user experience and accuracy on creative assets; serving as the go-to resource for coupon related questions and execution of serialized coupons and coupon codes; and assisting in pulling daily product analytics and analyzing product performance.

Houston, Tx, Us

My job is to develop and recommend strategic action plans to Buyer based on analyses of product assortments, seasonal quantities, and by identifying key items and trends. My primary responsibilities include allocating and ensuring the assortment intent in my area is properly executed; I also oversee store and eCommerce order tracking to ensure timely delivery of merchandise; and also to maintain proficiency in all merchandising systems - including Retek, BWM, and Microstrategy

Chicago, Il, Us

Assisting in and providing recommendations to the Buyer based on analyzing and interpreting sales trends, reporting promotions by sales, gross margin by product/category and store to assist in future strategy and driving improved performance by generating weekly financial reports (sales, markdowns and receipt,) approving advertising turns-ins and proofs photos, collecting funding from vendors to offset margin loss, and maintaining relationships with vendors

Dallas, Tx, Us

Partnered with 6 AT&T Retail locations and 20 Authorized Dealer locations in Brooklyn to drive business sales by providing integrated solutions for small business customers. Collaborated with retail management to set sales targets, monitor performance, and train staff in consultative selling. Developed strong customer relationships, offering mobility solutions to enhance workforce management, asset tracking, and secure mobile access. Successfully managed a high-profile political campaign account, overseeing technical and billing issues. Completed the AT&T Business Sales Leadership Development Program, gaining advanced skills in B2B sales, prospecting, and customer service

Chicago, Il, Us

Primary duty was to work alongside the technical, creative, strategy and account teams to define and execute innovative integrated marketing campaigns and strategies. This included overseeing the daily schedule and prioritize daily tasks such as executing efficient and positive interdepartmental and external relations; executing marketing campaigns (email, display and postal); database management; monitoring and tracking results of marketing efforts;and preparing reports to analyze results.

Lake Buena Vista, Florida, Us

Completed the Spring 2013 Walt Disney College Internship Program that awarded experience in extensive retail operations and guest interaction, customer relations, cash & merchandise handling, register auditing, and inventory managing in Orlando, Florida as a Merchandise Intern for Epcot- MouseGear and Blizzard Beach Water Park.

Bachelor Of Science In Business Administration (Bsba), Marketing

Fashion/Apparel Design