Cara Matthew Email & Phone Number

Madison, WI, US

• Create problem statements, persona development, and the creation of user mental models.
• User Journey and Flow creation that outlines user goals, actions, environments, touch points, pain points, and future opportunities to improve these workflows.
• Define hypothesis and validate it through surveys, interviews, testing, workshopping, low and high fidelity user flows and designs, research plans (synthesize and iterate as needed).
• Collaborate with the CS team to uncover customer requests, needs and aspirations while ideating during the discovery phase of an initiative.
• Integrate with the research team to take part in user testing when needed.
• Cultivate a close-knit and healthy relationship with the Project Managers I am working with to ensure that the project/initiative is designed and handed off successfully (and aligns with the overall business goals and.

Chicago, US

• Expert / super-user of Sketch.
• Own and maintain the entire Edison Design System Sketch kit library and assets that every designer and developer in the company utilizes.
• Create Sketch symbols and organize shared Sketch libraries.

San Francisco, CA, US

San Francisco, CA, US

• Produced wireframes and high-fidelity designs for the Platform and Control Panel products.
• Designed user journeys and mockups for new features and redesigned existing ones.
• Increased Aktana's product development process by creating and overseeing the design systems component repository, documentation and version control.
• Partnered with Product Management to provide design solutions and ensure requirements are clear.
• Engaged with Engineering to identify risks and dependencies to be sure to deliver value to the end user.
• Took part in sprint review cycles to provide design feedback on production code.

San Francisco, CA, US

• Redesigned the information architecture, navigation, and UI of the Explore tab on the Exploratorium website to reflect the needs of the educator audience.

San Francisco, CA, US

• Designed and developed an iOS mobile application for shelters that provides clear communication and access to important documents and information to reduce the number of animals on the high kill list.

New York, NY, US

• Partnered with clients to manage, plan, develop and test a new global brand awareness campaigns.
• Identified go-to-market strategies including new brand rollouts and website development.
• Tracked key competitive activity, category and industry trends and developed quarterly competitive analysis reports to inspire standout strategy and campaign development.

Global, OO

• Led the creative and strategic development of the CBTS brand identity refresh including brand and design strategy, messaging architecture, website development, internal and external collateral and sales enablement kits.
• Developed a multi-channel digital campaign for Symantec, featuring a microsite, infographics, digital banners, email program and GTM strategy (in summary, the Symantec dashboard yielded 42 million global impressions.
• Negotiated budgets and deadlines, and created detailed reports justifying costs and schedules to maximize profit.
• Forecasted and tracked key account metrics (e.g. quarterly sales results and annual forecasts).

Global, OO

• Ensured timely and successful delivery of campaigns aligned to client needs and business objectives by maintaining a seamless internal workflow.
• Owned and managed all of the April Six social media activity and analytics.
• Served as a design resource to the creative team with client work.

Global, OO

• Partner with internal executives as an administrative business partner – organize travel, manage and plan internal events, and maintain expenses.
• Manage and review creative progress of client projects.
• Manage third-party vendors.
• Act as an additional design resource to support the creative team with overflow client work.

San Francisco, CA, US

• Managed the content and analytics for the University of San Francisco Communications department.

New York, NY, US

User Experience Writing Fundamentals

User Experience Design Immersive

Bachelor Of Arts (B.A.), Design