Throughout my career, I have been drawn to the importance of process and structure for scaling a business, whether with design development and implementation, centralization of the work-flow across 40+ offices nationally, or by restructuring a team to work more efficiently while providing more substantial career growth and role accountability at the same time. As Regional Marketing Director with Sotheby’s International Realty, Inc., in Manhattan, I led the company’s marketing in the most productive market globally for the world’s preeminent luxury real estate brand. In this role, I was charged with creating, forecasting, implementing and managing the annual marketing plans, budgets, and calendar for two independently operating New York City offices while managing, assessing, and training a team of six direct reports. I coordinated with top-producing brokerage managers and C-Suite executives to handle regional and structural needs, collaborated with the corporate marketing team to ensure Manhattan marketing and operational needs were met, developed and managed key vendor relationships, and worked closely with other regional directors around the country to enhance current platforms and processes. Prior, I served as Creative Director with the company’s corporate marketing team, managing the creative work of 30+ marketing employees in 13 markets nationwide. In that position, I centralized company creative, led company advertising strategies across all media, implemented new design templates, and introduced more efficient processes for minimizing production times, improving the company’s digital experience, and finding better products for lower costs. I hosted monthly “Best Practices” webinars and participated in special projects such as market updates, traffic reports, direct mail programs, the brand splash site, and website design and development. The company’s “Only With Us” ad campaign, which became the company’s trademarked tagline, which I co-conceived.Before joining Sotheby’s International Realty, Inc., in 2011, I co-founded the design agency Naked Design, specializing in visual brand development and implementation. Focusing on small-business brand development with luxury clients such as Heather Lawton, Krainz Creations and Nella Vetrina, we also partnered on projects with corporations like USA Network and National Engineers Week Foundation.
Listed skills include Brand Development, Advertising, Graphic Design, Web Design, and 32 others.