Cara Rodriguez Email & Phone Number

Broomfield, Co, Us

Broomfield, Co, Us

Lafayette, Colorado, United States

• Designed and launched a monthly newsletter using Constant Contact and reached 5,000+ recipients monthly, including donors, clients, and staff• Led the redesign of the organization's website to serve 2,500+ monthly visitors, prioritizing accessibility, inclusivity, and modern design and resulted in improved user experience• Utilized Google Analytics and social media metrics to create comprehensive monthly reports• Drove data-informed strategies that boosted engagement and optimized marketing efforts• Managed a limited communications budget, strategically allocating resources to maximize impact using nonprofit discounts and grants

Lafayette, Co

• Curated monthly newsletter for over 700 both internal and external recipients• Led several web-based projects that involved user research, interaction, and visual design and prototyping for over 97,000 users• Filmed and edited countless videos for fundraising events, social media marketing, and instructional purposes• Photographed clients for outreach and donor communications while adhering to strict HIPAA guidelines• Proofread articles, blog posts, and other communications for outreach campaigns• Designed Annual Report for FY2019-2020, available to over 1700 recipients• Produced and edited videos for events, outreach, and CEO communication• Collaborated with the CEO to create monthly reports for the organization• Managed social media accounts with Public Relations and Marketing Team, including regular postings for Instagram, Facebook, and Twitter• Managed and wrote regular content for the organization's blog• Awarded the Excellence in Customer Service Award in April 2020• Recognized as one of the 2020 Imagine! Employees of Distinction

Saratoga Springs, New York, United States

• Researched and optimized user experiences across platforms to connect to an engaging website• Developed written content for clients' blogs, social media, and print materials• Supported client marketing efforts through regular social media posts and increased profile visits by 164%• Produced nonprofit outreach videos and increased views and subscribers by 33%• Created logos and company brand guidelines for new businesses and nonprofits• Went through comprehensive edits for a variety of public-facing communications, including emails, blog posts, and social media outreach

Remote

• Led the redesign of the storefront website using user research, information architecture, interaction and visual design, and prototyping• Utilized Balsamiq, WordPress, and GoDaddy to design and construct the website• Created a subdomain for theme and plugin tests• Produced logo and favicon using Adobe Illustrator

Malvern, Pa

• Researched and designed a prototype for a revitalized online resource center for over 200 instructors • Modified digital assets and .xml content using XMetaL Author, Adobe Illustrator, and InDesign

Newark, De

• Produced digital marketing campaigns using Pixlr, HTML, and CSS• Developed a promotional video that was viewed by over 3500 trade show attendees• Organized calendar with trade shows and marketing campaign dates• Established ad campaigns with various vendors• Collaborated with print company to produce documents for events and marketing campaigns

Burlington, Vermont Area

• Led website updates and maintenance using HTML, CSS, and WordPress• Created outreach materials, both print and digital, for events led by the center and its affiliates• Researched and produced content for over 300 followers on Facebook and Twitter• Designed and constructed the “History of Bicycles in the Media” exhibit using Adobe Photoshop and InDesign

• Aided the professor in grading and recording coursework for a 100-level civil engineering class

• Researched the history of transportation in North America using a set of prints from 1939 for a presentation

Kennett Square, Pennsylvania, United States

•Cared for children ages 6 weeks to 10 years •Created new and fun activities to entertain the children while they were in Child Watch