Cara Phillips Email & Phone Number

San Francisco, Ca, Us

• Oversee all commerce, product launches, field sales and tools, innovation, customer service, mobile experience, social, and data insights initiatives globally in support of a growing $2B business.• Drive digital annual and multi-year strategic planning and roadmap across multiple product lines and business units, in a highly matrixed environment, with an annual budget of over $40M.• Revitalize organization’s product management muscles by reinforcing best practices, close C-suite and executive stakeholder collaboration and management, and a disciplined use of a prioritized and transparent roadmap.• Manage a global team of 25+ Product Management, User Experience, and Consumer Insights professionals to drive and deliver the strategic roadmap with excellence. Reported to Rodan + Field’s CTO.Honor: Hand-selected to participate in leadership academy “Aspire Beyond;” only top 5% of employees invited.

• Scaled team from 2 to 25+ team members responsible for strategic vision and roadmap, product management, customer engagement and marketing, website and mobile design and development, analytics, and operations.• Grew to 100+ paid subscription users and an international presence within just 3 months of launch and to 6,000+ paid users and 155+ academic institutions within just 12 months of launch.• Founded AI-based startup to raise the standards in digital experiences, data-driven strategy, and online learning.

San Francisco, California, Us

• Developed successful strategy and $85M global investment ask for first-ever Innovation and Omnichannel portfolios, representing the highest priority growth roadmaps and areas for loyalty in the organization.• Managed team with diverse international portfolio focused on solving the challenges for online shoppers of fit and style, personalization, and customization. Launched innovative initiatives which were featured in high-tech magazines and blogs and drove significant value by decreasing online returns 3.2% and increasing AOV 5.1%.• Oversaw transformational initiatives ranging from seamless cross-channel supply chains and delivery options to omnichannel CRM and loyalty program for Levi’s global markets, estimated to drive $1.2B in revenue lift. • Managed C-suite executive stakeholder expectations, ensuring proactive and data-driven conversations about product strategy, partnership options, marketplace research, customer satisfaction, and product successes.• Scaled Innovation and Omnichannel Product Management teams from 2 to 13 high-performing members. Dedicated to supporting personal and professional development and advocating for career growth.

• Led all product management capabilities for online grocery website redesign, ensuring online grocery remained Walmart’s fastest growing business.• Charged with leading overall product management design and delivery of new, end-to-end eCommerce technology into a multi-tenant platform for online grocery and domestic and international properties, which included representing marketing and operations to customer experience and analytics teams.• Developed use cases and market strategy for new mobile customer advocacy proof of concept, driving +32% plan engagement results.• Partnered closely with executive team and cross-functional stakeholders to effectively align on and clearly communicate prioritized multi-year roadmap, what success looks like, and post-launch product results.• Managed and developed high-performing product team that evolves with business, customer, and industry.• Led team in setting customer experience vision, multi-phase product roadmap, and feature design and development for a £2B lifestyle brand, ensuring best-in-class shopping experience for British customers.

Seattle, Wa, Us

• Managed and evolved $5.3M account to meet the needs of a Fortune 5 client and oversaw 20+ consultants.• Fostered and managed client expectations, built strategic advisory and executive relationships, and ensured client satisfaction across portfolio of projects, consultants, and deliverables on the account.• Managed first-ever integrated ecommerce and Black Friday program from design and cross-functional requirements to launch and customer support, ensuring the ideal experience for 320,000 Holiday customers.• Led 14 cross-functional client and vendor team members to implement a game-changing and customer-focused high profile program, capturing more than $6M in customer sales as part of an Innovation Labs team.

Chicago, Illinois, Us

• Led 11 cross-functional team members from strategic planning and development to implementation, resulting in the launch of transformative and innovative multi-million dollar products and services. • Managed project plans, deliverables, and budget and collaborated with corporate, field, and vendors to upgrade 5 stores, which led to early store grand openings, positive customer experiences, and record sales volumes. • Assessed potential suite of services, including developing business case and timeline, defining vision and scope, and identifying risks. Presented recommendation to executives, resulting in a large enterprise project.

Atlanta, Georgia, Us

• Led 7 team members and several cross-workstream project plans, ensuring innovative, high-value, and on-time deliverables and fostering communication between project and client teams.• Conducted global executive client discussions and feedback sessions, resulting in educating the field on project vision, approach, and benefits and capturing and understanding regional challenges and project success factors. • Created community-based development program and tools and taught innovative educational sessions, enhancing 157 client field team members’ practical experiences and conceptual knowledge.• Designed and built a pricing optimizer prototype, which led to an overhaul of production systems and 3-4% uplift in client segment revenue.

Dublin 2, Ie

• Mentored and trained 8 new client and internal team members over 2-year period.• Authored sections of and socialized with client a follow-on sales proposal, resulting in an $18M 2-year project.• Modeled and defined risk, financial strength, and economic proxies for consumer segments, leading to prioritized list of customers for regional sales teams.• Researched and presented client, competitor, and industry trends monthly to internal company leaders ensuring knowledge of current trends, needs, and smart business practices.• Monitored project finances and created client invoices for a $15M 13-month project, ensuring on-time invoice payment and compliance with client expense management contracts.

Dublin 2, Ie

• Selected to lead internal campus team of 14 analysts and executives with a $25K annual budget in conjunction with Business Analyst position.• Developed team goals, facilitated student workshops and sell events, and selected and interviewed students.

Houston, Tx, Us

• Expanded program from 2 to 7 international and domestic trips, enabling more students to participate and generating greater outreach. • Fostered relationships and negotiated corporate sponsorships totaling $7.5K annually.

B.A., Managerial Studies And Biochemistry

Spanish Language And Cultural Immersion Program