Experienced professional in marketing and communications, specializing in uncovering the human truths and consumer insights that solve business problems. As I approach different problems, I consider myself a private investigator, a matchmaker or a relationship therapist, building and repairing the delicate relationships between brands and their customers.I believe in the potential of brands and respect the human mind and spirit. I'm unabashedly curious about how people think, how they act and how these two don't always align. I never take things at face value; I'll research until I uncover what's important, interesting, different or funny about it.I'm motivated by doing things differently and thrive on ideas, especially the ones I can inspire. I prefer to operate in collaboration, but can source inspiration anywhere independently.Specialties: ethnographic research, shop-alongs, IDIs, focus groups, brainstorms and workshopsvideo story-telling, people management