Cara Shultz Email & Phone Number

Pitch, write, and build content for the society and culture verticals, primarily health. Regularly write content that goes viral and creates conversation on social media. Conduct interviews with celebrities, health experts and influencers for breaking news and articles on trending content.

READER’S DIGEST (Freelance writer, March 2023 - Current) Write and research articles on pop culture, lifestyle, and parenting.APPLE MUSIC (Freelance writer, October 2022-March 2023)Project under an NDA.FORBES VETTED (Freelance writer, November 2021-current) Write and research articles on home/family and kitchen/lifestyle, including sponsored posts with expert opinions, with a quick turnaround.THEKITCHN (Freelance writer, February 2020-November 2021)Write and research articles on home/pets and kitchen/lifestyle, including sales roundups for Prime Day and Gift Guides, with a quick turnaround.NOWTHISKIDS (Contributing Writer) Write and research articles for the NowThisKids newsletterTHE BUMP (Contributing Writer)Pitch and write essays on parenthood and child-rearingLOGO TV (Freelance writer, August 2014–January 2015) Write scripts for on-air interstitials on a variety of pop culture subjects, from comedic spots about musicians who should genre-hop to serious scripts on Trans Day of Remembrance. Identify trends and generate ideas for the NewNowNext Minute.BILLBOARD (Freelance writer, August 2014) Cover story: 5 Seconds of Summer.THEDODO.COM (Freelance editor, June 2014–February 2015)Identify and edit socially sharable content (such as 21 Bunnies You Won’t Believe Exist, which had more than 260k page views) with an advocacy slant. Develop and mentor a team of 10 freelancers from submission pool of more than 100.ALTERNATIVE PRESS (Contributor, 2003–2006)Cover story: The Starting Line (2003); cover story: Good Charlotte (January 2004); Also wrote a variety of in-book pieces on artists including New Found Glory, The Distillers and Reggie and the Full Effect.

Greater New York City Area

• Review / reputation management, script writing, and social media management for a variety of clients including entertainment venues and vendors and insurance / legal companies.

Manage the Food & Entertainment section for BestofNJ.com; work closely with sales department to deliver content for advertisers

Greater New York City Area

• Launched and managed PEOPLE.com’s Twitter, the no. 1 magazine Twitter account at more than 5 million followers. Under my direction, the Twitter account has won Advertising Age’s Media Vanguard Award for Best Consumer Magazine Twitter Strategy and the Min Award for Best Use of Twitter.• Launched and manged the editorial direction for all other social media properties for PEOPLE.com (Facebook, Tumblr, Google Plus, Pinterest, Instagram and Foursquare) and consulted on the social strategies for PEOPLE’s other brands, StyleWatch, PeoplePETS and Moms & Babies.• Editorial lead for all marketing initiatives on social media.• Developed partnership with Vevo for co-branded playlists.• Developed and delivered unique editorial content around sales team initiatives, such as Girls’ Just Wanna Have Fun (originally sold to ABC Family).• Delivered unique social media campaigns around key print franchises (such as Sexiest Man Alive on Facebook). • Wrote and top edited signature features, including the weekly Star Tracks gallery, Quiz and Celebs Uncensored. • Generated one-off viral features (examples: Pop Quiz: Gossip Girl or Golden Girl? and Little Women … and Their Big Men).• Coordinated with news team to generate timely features, such as Will & Jada’s Rise to Ultimate Power Couple (amid rumors of a breakup) and Tom & Katie’s Whirlwind Courtship (after their split).• Top edited and managed Caught in the Act, and all copy for PEOPLE.com’s video channel.• Managed and acted as editorial voice for live blogs for key events, such as Academy Awards and the Grammys). • Managed the production of PEOPLE.com’s inaugural year-end package.• Coordinated with print team to create special editorial packages for key PEOPLE franchises (examples: Sexiest Man Alive, Most Beautiful).Promoted from Specials Editor in May 2009

• Published debut young adult novel Spellbound (2011, Harlequin Teen); recouped sales in less than 18 months. Novel has since been published in seven countries.• Released sequel Spellcaster (2012, Harlequin Teen)• Secured publishing contract for young adult trilogy, Dark World.

Greater New York City Area

• Top edited all entertainment copy • Managed entertainment staff and freelancers • Booked, wrote and edited special packages, including the annual Young Hollywood package, featuring now-superstars Jonah Hill, Miley Cyrus and Channing Tatum• Booked talent for all sections of the magazine as well as secure exclusive backstage access to bands including Paramore and Gym Class Heroes • Created concepts and top edited all web-based stories in the magazine, including stories on high-profile blogger Perez Hilton • Edited copy for TeenPeople.com’s front-of-book Access section and photo galleries

Greater New York City Area

• Negotiated with publicists to secure participation in stories and official comments on news stories involving their clients.• Wrote and edited stories in all front-of-book sections of the magazine• Edited all music-related stories• Cultivated sources to develop news stories on stars (examples: Jessica Simpson, Nick Lachey, Joaquin Phoenix and Pink).• Interviewed stars including Alicia Keys, Chris Brown and Pete Wentz (Fall Out Boy).• Represented the magazine in radio and television interviews as well as press events and artist showcases.

Greater New York City Area

• Secured, assigned and edited exclusive inside features with celebrities (examples: Green Day, Ludacris, Burt Reynolds).• Oversaw annual music, television and gaming special features.• Assigned and edited the Hype section, 8-10 pages devoted to the month’s hottest music, movies, DVDs, video games and TV shows.• Developed and managed team of freelance writers.• Represented the magazine as a regular contributor to VH1’s Fabulous Life Of… series and Maxim’s Sirius Radio channel.

Greater New York City Area

• Secured and wrote cover stories on stars (examples: Justin Timberlake, No Doubt and Avril Lavigne).• Secured and interviewed talent for the weekly music column, Tuned In (examples: Blink-182, Kanye West). • Wrote the daily entertainment news and gossip column. • Programmed playlists for TeenPeople.com’s Internet radio station.• Secured original multimedia content from artists (examples: Mary J. Blige and Britney Spears). • Worked with publicists to secure and coordinate photo shoots and interviews.• Assigned and edited music pieces for the front of book Now! section.• Wrote and edited the front-of-book party page section, Star Tracks.• Secured talent to attend TEEN PEOPLE events (examples: Jay-Z, Jessica Simpson, Destiny’s Child and Nelly).

Bachelor Of Arts, Magna Cum Laude, Communications And Media Studies

Activities and Societies: Editor in Chief, The ObserverRecipient of the Journalism Award and the Communication and Media Studies.

Education record