Cara Tabatchnick Email & Phone Number

New York, Ny, Us

Westfield, Nj

Greater New York City Area

Managed a multi-faceted crisis management campaign inclusive of SEM, paid social, display, LinkedIn influencer program, and the development of a microsite with dynamic components. Provided on-going leadership, communication and education surrounding digital marketing and social media strategies and best practices across the organization. Managed the digital strategy team and created development plans to help grow their performance throughout the year. Owned the development and ongoing execution of AIG’s enterprise social media channels. Under my management this resulted in:1. +503% growth for the enterprise Facebook page2. +384% growth for the enterprise Twitter account3. +465% growth for the LinkedIn page to become #1 in the industry

Greater New York City Area

Created an enterprise global strategy for AIG’s first ever thought leadership program that enables the organization to reach their target audience in a medium that they frequent. Led a strategic partnership between AIG and key content marketing agencies enabling AIG to create and publish content that touches on industry hot topics via a consistent publishing cadence. Consulted as the digital strategy lead on all global projects, experiences (web, social networks, mobile) and initiatives. Established social media targeting parameters using customer behavior, profiles, and social media data to implement cost effective digital marketing campaigns across key social media channels.

Greater New York City Area

Developed and deployed a mix of digital communication strategies and tactics that drove brand awareness, engagement, and traffic to AIG.com. Managed all global corporate social media channels including the development of social media response protocol documents, engagement best practices, and corporate social media strategies that resulted in 200+ percent growth amongst our target audience. Collaborated across departments including PR, brand, creative and sponsorship to create tactical strategies that helped to guide campaign development and execution.

Produced a strategic digital plan for an award winning national campaign including data visualizations, content partnerships, videos, and a live-stream element for American Express resulting in +58 percent in engagement. Lead a team of digital strategists and managed several B2B focused projects from inception to execution.

Greater New York City Area

Lead the development and execution of innovative, strategic, and effective social media campaigns for clients. Developed and fostered strong client/agency relationships which helped to develop the opportunity of future projects/accounts. Demonstrated expertise in digital strategy, data visualization, visual storytelling, and blogger programs.

Responsible for the development of ANA’s first-ever online community project by developing a community strategy which grew our online closed community by an average of 20% per month. Was successful in developing and co-chairing an internal social media task force to help foster internal social media learning. Launched unique marketing campaigns and social media contests that were successful in reaching KPIs.

Co-lead, coordinated, and drove the production of company wide communications via email, blogs, and social media outlets. Lead the development of the first-ever corporate social media strategy to raise brand awareness and drive member engagement. Demonstrated expertise in overseeing guidelines and best practices for branding and communications and lead the development of innovative programs.

Served as a liaison with a team of website designers to overhaul and redesign two major company websites to focus on user functionality. Overhauled the advertising budget and redistributed funds to more productive digital outlets. Created copy for all communication types: including advertisements, direct mail, brochures and marketing collateral, web sites, and social media. Developed and managed several digital campaigns, which resulted in increased web page visits by at least 400 percent.

Managed the editorial content for PDNedu’s digital platforms including the blog which resulted in a 73 percent increase in engagement. Edited guest contributor articles to specific word counts and brand tone of voice. Managed and maintained one of the highest revenue producing monthly advertorials in PDN. Created and edited all headlines, captions, photo credits, and titles for all articles and contests as well as conceptualized and researched original features for publication.

Pursued and developed community features; interviewed principals by phone and in person. Assembled and organized facts; wrote and edited feature articles on a range of topics.

Lead the development of original content for the Quinnipiac Law School Magazine. Edited content for the university publications such as the university catalogue, alumni brochures, media guides, and event postcards. In charge of photo editing for university publications and marketing materials.

Ms, Communication And Media Studies

Ba, English

Ba, Legal Studies