One of 25 nationwide content creators producing brand-right content for Macy's social platforms, website, and email marketing. Spearheading initiatives on special projects like wedding registry, fashion trends, and Macy's Live. Utilizing strategic insights and data analytics to adapt marketing strategies, achieving KPIs and campaign goals.

Innovatively curating and executing luxury in-store events, capturing high-profile clientele and driving 20% brand awareness growth. Collaborating with cross-functional teams, managing relationships with stakeholders, brand vendors, PR, and marketing. Delivering personalized experiences via virtual and in-person appointments and curated lookbooks, resulting in $9,000 registries. Developing Macy’s Celebrations Instagram strategy, reaching 53K accounts and 2,500 followers in under 6 months.

Establishing a personal brand as a Fashion Stylist, transforming customers into returning clients, and generating $5,000-$10,000 weekly sales. Managing teams of 10+ colleagues, ensuring exceptional customer experiences, team alignment, and positivity. Pioneering online events and weekly product videos during COVID-19, driving a 10% sales increase.

Orchestrated comprehensive marketing campaigns for high-end Broadway productions, managing ad campaign life cycles, budgeting, media buying, negotiations, events, and local partnerships.

One of 6 chosen out of 25 students to work alongside professors as a Graduate Assistant at Columbia Colleges Business and Entrepreneurship department. Expanding my knowledge in teaching college courses, Microsoft Office, Key Note, Adobe, and Excel.

Re-strategized and managed the Business and Entrepreneurship departments newsletter and social media pages to gain higher student activity and engagement.

Managed artists signed with Cosey Arts Management. Created a digital audience for Ben Lamar Gay through a website, and social media platforms. Gained experience in tour management, contracts, and booking negotiation.

Researched and executed outreach to potential media outlets to secure marketing and event coverage for the World Premier for the play “Invitation to a Beheading”. These efforts lead to successful sold out shows through the entire 3 week run.

- During my duration with the band I rebranded their social plateforms creating a 30 percent increase in growth. I created a professional website that included a photo shoot, and other strategic approaches that led the band to success. -Took band to SXSW; creating tour route from Chicago to Austin and a marketing campaign that raised money for the event and awareness of tour.

Worked with students grades pre-k to 6th grade. Guided class to create devised musical theatre pieces, as well as teaching theatrical methods.

Worked with Students 11 to 18. Costume master for end of year show case, creating and fitting costumes for students. Taught master classes about theatre history.