•Maintained long-term strategic partnerships with Gelmart International and Oncept footwear brand, contributing to sustained business growth and client satisfaction•Directed photo team to design in-store signage for 3000+ Walmart locations and facilitated impactful e-commerce promotions within budget constraints•Revolutionized photography standards across four private label brands by directing photo talent teams, casting up-and-coming models, and ensuring alignment with market trends •Conceptualized and designed branded showrooms, leveraging photoshoots to build cohesive branding that translated into interior design—the resulting aesthetic facilitated successful client meetings and provided an inspiring employee workspace

• Pioneered the brand's marketing department and introduced the initial visual concept and direction—successfully launched the first-ever website and social media accounts• Increased traffic, sales, and media coverage by innovatively crafting visually stunning graphics and images for digital platforms• Reduced expenses by 30% by transitioning previously outsourced photography in-house

• Transformed art department by building a structured framework and guiding the rebranding process—developed a unified visual identity and optimized assets• Defined brand identity, boosted sales and social engagement by leading seasonal art direction, managing freelance resources, and casting to align with the vision• Expanded the brand community and promoted buyer loyalty by directing visual presentations for high-profile events and identifying influencers and celebrities• Provided strategic advice about trend presentation techniques by curating seasonal collections and presenting comprehensive trend boards and market research findings

• Spearheaded the first-ever trend department by recognizing operational gaps and implementing sustainable systems, resulting in brand growth and identity development. • Boosted year-over-year sales by directing cross-functional teams in seasonal concept kick-offs and providing strategic guidance on collection merchandising• Drove brand innovation by identifying emerging categories, silhouettes, and materials