Cara Taylor Email & Phone Number

Cedar Rapids, Ia, Us

• Accountable for ownership of the post-sale process, ensuring full and complete delivery of all digital campaigns, including but not limited to order entry, fulfillment, optimization, and reporting.• Assist the sales teams and digital clients to support their needs and communicate client expectations to the fulfillment and trafficking teams.• Ensure all digital campaigns are moving through the fulfillment process between teams while meeting necessary timelines for client orders.• Monitor Campaigns to ensure they are hitting the agreed-upon goals.• Assist with ongoing and month-end campaign/order reconciliation to verify delivery against monthly billing amount.

• Interfaces with client and internal stakeholders to resolve open issues.• Executes fulfillment of large digital product suite, including SEM, Native Display, Targeted Email, Facebook Ads, Video Ad Production, ensuring campaign is flighted and resolves any inquires during life cycle.• Serves as primary point of contact for resolving pre and post campaign setup including GTM creation, data flow for reporting purposes and all other issues related to data mapping.• Analyzes KPIs for campaign performance, and provides optimization recommendations based on findings.

• Provide ongoing support and account management expertise during all stages of a SMB account's lifecycle.• Executes training sessions, and identifies training opportunities and ongoing training needs.• Dedicated point of contact for all account needs for internal and external stake holders.• Participates in internal and external meetings, bringing subject matter expertise to conversations about delivery, performance and capabilities.

• Managed complex website projects from start to finish, serving as a facilitator of conversation and educational resource for sales staff and clients.• Works closely with the fulfillment team to monitor all projects and creatives for deadlines.• Supported internal stakeholders on timelines, and obtained all assets from clients within predetermined SLAs.• Advised clients and internal staff on design and technical recommendations based on industry best practices.• Coordination with interactive designers and developers on design and user experience of websites or other interactive projects/elements.

Davenport, Iowa Area

• Developed unique social media content for clients, based on brand guidelines.• Provided ongoing support for dedicated book of clients.• Liaised between clients and internal stakeholders to achieve campaign goals.• Monitor, track, and report on social media and reputation metrics, including trend analysis using Facebook, Twitter and other web reporting.

Davenport, Iowa Area

• Create and produce Non-Traditional Revenue programs such as community events, charity events, station events and concerts working within budget guidelines.• Manage Digital Marketing programs for six radio station websites.• Manage (8) Radio Station and Event Social Media pages.• Placement of all additional media advertising such as print, television and billboard.• Develop and manage house accounts by producing advertising schedules and marketing campaigns.• Assist Sales Managers with six top-rated, aggressive radio stations daily sales operations.

Davenport, Iowa Area

Worked to gather local news every morning to keep the stations up to date with all the breaking news. Produced The Morning Report show on WOC Newstalk 1420AM that included local and national sports, traffic and weather updates.

Bachelor Of Arts (B.A.), Broadcasting Communications

Activities and Societies: Marching Leathernecks, Music Director of 88.3 The DogMinor in Women's Studies

Education record