Marketing Director
Valley Oak Veterinary Center
Chico, California Area
Responsible for planning, development, and implementation of all marketing strategies, marketing communications, and public relations activities, both external and internal - Creating marketing strategy including yearly and quarterly marketing plans and budget- Evaluating, creating, and implementing advertising including TV, radio, print, Google Adwords- Evaluating, creating, and implementing client communications including weekly blogs and newsletters, Facebook, Yelp, website, app, direct mail, in-hospital forms, on-hold messaging, messaging for events- Creating and implementing training program for hospital employees- Evaluating and improving the client in-hospital experience of customer flow, visual design, acoustics- Creating, implementing, and evaluating client surveys- Planning and directing community events