Cara Herrick

Cara Herrick Email and Phone Number

Director Customer Experience @ Spara
New York, United States
Cara Herrick's Location
Dorset, Vermont, United States, United States
About Cara Herrick

A strategic and hands-on leader with a passion for driving success throughout the entire customer journey. With over a decade of experience in Customer Success and Account Management, I specialize in creating and executing strategies that enhance the customer experience, improve retention, drive expansion, and deliver measurable business results.At Drift, I played a key role in scaling the company from $0 to $30M ARR, building and optimizing processes across the customer lifecycle. From onboarding to renewal, I ensured customers achieved their goals while collaborating with cross-functional teams to align customer insights with product and operational strategies. My work consistently resulted in stronger retention rates, increased upsell opportunities, and a more seamless customer experience.At Amplemarket, I led initiatives to optimize customer engagement and success, with a focus on balancing scalable processes with tailored, high-touch strategies. I worked directly with customers to understand their needs, partnered with internal teams to address them, and drove key KPIs like retention and growth. My ability to see the big picture while staying connected to the details allowed me to create solutions that benefited both customers and the business.I bring a holistic approach to customer success—aligning strategy with execution to build meaningful relationships, foster team growth, and achieve sustainable outcomes. Whether working directly with customers or mentoring teams, I’m motivated by the opportunity to solve challenges and make a lasting impact.

Cara Herrick's Current Company Details
Spara

Spara

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Director Customer Experience
New York, United States
Cara Herrick Work Experience Details
  • Spara
    Director Customer Experience
    Spara
    New York, United States
  • Block.A
    Head Of Customer Success
    Block.A Nov 2023 - Present
    New York, Ny, Us
  • Amplemarket
    Head Of Customer Success
    Amplemarket Mar 2022 - Nov 2023
  • Amplemarket
    Manager Of Customer Success
    Amplemarket Feb 2021 - Mar 2022
  • Simpatico.
    Talent Representative
    Simpatico. Jul 2019 - Dec 2020
    New York, New York, Us
    The most creative work doesn’t just happen by chance. It’s the result of collaboration at its very best. It’s about bringing the right people together for the right project. Some say that’s a rare thing. But for us, it is the thing. It’s simply what we do.We are Simpatico, creative conduits that bring together artists, composers, designers, directors, editors, and innovative thinkers within the advertising industry.We’re not just a talent list. We are a resource, helping you find the right talent so your ideas can build to something remarkable.
  • Drift: Conversational Marketing
    Enterprise Conversational Marketing Csm, Level Ii
    Drift: Conversational Marketing Feb 2018 - Jul 2019
    Boston, Massachusetts, Us
  • Drift: Conversational Marketing
    Founding Customer Success Manager
    Drift: Conversational Marketing Jun 2016 - Jan 2018
    Boston, Massachusetts, Us
    My time at Drift started in June 2016, where I spearheaded the creation of our Customer Success efforts.We've accomplished a lot since then. As a consultant and strategy expert, I worked very closely with our clients, consistently adding value to their business. These efforts have resulted in:- 5000% growth in our paying customer-base- 65% reduction in churn rate - 35% increase in our NPS score
  • Care.Com
    Product Marketing
    Care.Com May 2014 - Jun 2016
    Dallas, Texas, Us
    Explore new trends in data across all areas of business; cross-­functionally develop and implement Integrated Marketing campaigns to address product developments and continue to support and educate our customer-base.Created and executed Integrated Marketing Campaign resulting in the best performing promotion of Q4 2015 (.30% redemption rate) and best performing email for all of 2015 (21% open rate).Drive GTM campaigns for new branded mobile apps, bringing together tech, product, creative, marketing, etc.; launching well-rounded campaigns to lead our market.Produce actionable recommendations from competitive research, present findings to executive management to guide roadmap planning.Own A/B testing on internal and external testing platforms, resulting in 25% YoY growth.Redevelop consumer surveys, track and examine results to address opportunities for growth.
  • Care.Com
    Member Care
    Care.Com Feb 2013 - May 2014
    Dallas, Texas, Us
    Understand all aspects of the Care.com website and advancements in all departments in order to provide the most accurate solutions to any issue. Lead and helped develop program to re-brand various care providers by assisting them in writing their profiles to connect with potential employers.Collect and analyze data regarding customer experience to resolve daily problems and to consistently construct better business practices. Collaborate with other departments to develop comprehensive advancements in the website’s brand and functionality.
  • Nautica
    Marketing Intern
    Nautica May 2011 - Aug 2011
    New York, Us
    Developed idea for new documentary film leveraging Nautica's stance on sustainability and spearheaded initial stages of project development with a production company and the internal Nautica team. Assisted in the organization and implementation of a new Father's Day Marketing program with PIX 11 which generated over 4.5 million impressions. Participated in discussions and meetings about licensing and processes, relationships, financing, and budgets.Brainstormed new GWP (Gift with Purchase) ideas and plans with Marketing and Creative teams to support key Holiday 2011 accounts. Conducted brand and competitor research, analyzed findings, and created recaps which were then presented to senior management.
  • Publicis Groupe
    Marketing Communications Intern
    Publicis Groupe Nov 2010 - Dec 2010
    Paris, Ile De France, Fr
    Assisted the Director of Marketing Communication in editing the Publicis Groupe website.Prepared briefs in French and contributed ideas how as to improve the company's intranet--ideas were later used.Analyzed brand feedback on training presentations and prepared concise recaps on the data for the head of the department.Organized and categorized brands' creative work for more than 1000 products on the Groupe database.
  • J.Crew
    Sales Associate
    J.Crew 2008 - 2009
    New York, New York, Us
    Ran the floor independently and assisted new employees with use of registers and customer assistance after building trust with employers.Prepared creative merchandise window displays and promoted latest collections on sales floor. Performed exceptional customer service by assisting customers with selection of merchandise and doing extensive searches for desired products.

Cara Herrick Skills

Brand Management Marketing Communications Facebook Customer Service Social Media Editing Sales Marketing Competitive Analysis Data Analysis

Cara Herrick Education Details

  • Wake Forest University
    Wake Forest University
    Summer Management Program
  • Boston University, Paris
    Boston University, Paris
    Paris Internship Program

Frequently Asked Questions about Cara Herrick

What company does Cara Herrick work for?

Cara Herrick works for Spara

What is Cara Herrick's role at the current company?

Cara Herrick's current role is Director Customer Experience.

What is Cara Herrick's email address?

Cara Herrick's email address is ch****@****ftt.com

What is Cara Herrick's direct phone number?

Cara Herrick's direct phone number is +151825*****

What schools did Cara Herrick attend?

Cara Herrick attended Wake Forest University, Boston University, Paris.

What are some of Cara Herrick's interests?

Cara Herrick has interest in Animal Welfare.

What skills is Cara Herrick known for?

Cara Herrick has skills like Brand Management, Marketing Communications, Facebook, Customer Service, Social Media, Editing, Sales, Marketing, Competitive Analysis, Data Analysis.

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