Cara Christopher, Mba Email & Phone Number

Moscow, ID, US

Moscow, Idaho, US

Responsible for the strategy and execution of Lightcast marketing which includes branding, content creation, B2B demand generation, product positioning, and communications.

Moscow, Idaho, US

• Grew new sales revenue 225%, exceeding 100% of team quota goals five years in a row.
• Established sales and marketing go-to-market function from a team of 3 to a team of 15. Over four years established compensation plans, sales processes, partnership/new business sales, product and pricing strategies.
• Established marketing strategies, activities, and goals including content and product marketing, demand generation, digital marketing, brand development, and budget oversight. Grew inbound leads 30% year-over-year.
• Served as a regular speaker for major conferences, media outlets, and events. Most notably did an Ed Talk (TedTalk style presentation) at IEDC Annual Conference for 1,000 attendees and was interviewed on CNBC for the.
• Successfully launched 2 major products to market and oversaw go-to-market product strategy, pricing, packaging, value proposition, sales targets, and success metrics.
• Hired, trained, and developed marketing and sales staff, including VPs and Directors, in remote and in person environments. Successfully led team through two acquisitions and one major merger.

Moscow, Idaho, US

Pullman/Spokane/Tri-Cities/Vancouver/Everett/Global, Washington, US

• Provided oversight and direction for all strategic marketing to meet WSU undergraduate recruitment goals.
• Developed annual marketing plans overseeing a team of six on the execution of the WSU website, print and digital advertising, social media, email, videos, events, and more.
• Formulated and advised on marketing and brand standard strategies to promote recruitment objectives to a large audience of internal and external stakeholders.

Moscow, ID, US

• Developed, coordinated, and evaluated all marketing to increase residence hall occupancy through recruitment and retention initiatives. Managed strategic marketing in areas of: marketing and communication plans.
• Achieved an average occupancy growth of 10% over three years in an environment of declining enrollment.
• Developed and executed strategic recruitment and retention marketing including events, print and digital design, website, content writing, media relations, branding, social media, advertisement, newsletters.
• Managed a $90,000 budget and day-to-day marketing operations involving the supervision of one full-time Recruitment Coordinator and up to five student staff.
• Designer and content writer on print and web based materials.
• Managed six social media platforms including the supervision of two Student Blog Interns with an average 150% annual growth.

Master Of Business Administration - Mba, Marketing Emphasis

Bachelor Of Science - Bs, Business Marketing