- Co-lead for NielsenIQ Singapore's Public & Non-profit Vertical for a team of over 10 associates- Over 10+ years of E2E account management & client relations in data-driven intelligence solutions, specialising in government and non-profit practice- Longstanding experience working with over 20 public & social sector clients from Brand, Marketing & Communications, Policy to Research divisions (involved and managed research studies end-to-end from business development/research design phase to report delivery/presentation- Experience in research studies include but not limited to: brand & communications, customer experience & satisfaction, perception & policy measurement across qualitative & quantitative methodologies- Main representative for MCI WOG Research Services Framework Agreement from 2017 - 2022 and serviced key government accounts- Led insights-driven efforts including research technology event, public sector thought leadership white papers, and more

Business Development and Sales & Strategic Account Management- In charge of overseeing team revenue and targets highest performing dedicated public sector account management team in the Singapore office comprising of 5 managers and executives- Primarily responsible for the overall growth and development of Isentia’s >70 permanent public sector accounts with high overall contract value that help drive overall country growth- Detailed account management strategies and achievements for the public sector team that noted reduced churn rates and the importance of client satisfaction and retention- Instilled a “client-centric” culture within the team to ensure that all team members are adept in creating strong working relationships with respective clients- Helping clients identify most suitable customised digital intelligence solutions to meet their objectives- Appointed main point of contact for the Whole of Government online analytics tender for the Ministry of Communication and Information (MCI)- Longstanding experience in business development and account management work for media platform-based tools and media research and insights (social and mainstream media)- Managed profitability through the achievement of targets, pricing decisions and the development and control of budgetsSocial & Mainstream Media Business Analysis- Adept in customised consultancy and advisory including recommending actionable insights derived from social listening and mainstream/social media data through analytical skills- Led client presentations and delivered advice and industry knowledge to improve clients’ corporate reputation, policy making decisions and campaigns- Conducted media intelligence workshops, developed materials and collaterals that include crisis management, social listening 101 and social media trends & best practices- Worked on adhoc big & small data studies including Knowledge, Attitudes & Perception tracking

Business Development and Sales- Worked with the Business Director to execute the overall strategy for the team to optimize client retention, sales and team performance in the most efficient and effective way- Primarily responsible for creating strategies to increase the business development team’s client base, delivering team revenue targets/upsells and client retention- Closed high-value contracts for account renewals and new adhoc projects- Contributed to achieving and over-exceeding team revenue target for the public sector account management team, meeting the overall country target- Spearheaded the growth and development of Isentia’s mainstream media solutions for the public sector- Proposed detailed production efficiency plans to senior members of the Asia Leadership team- Adept in pitching and conducting presentations to new clients on customised solutions to meet respective business objectives- Developed & executed effective systematic processes, training programmes and documentation to track team & individual performances as well as health of client accountsStrategic Account Management- Co-lead to Business Director in managing the highest performing sales team for Singapore office- Built and maintained strong relationships with a portfolio of 15 high-valued public sector clients across various divisions- Consistently maintained 100% positive Net Promoter Scores from existing clients for excellent account management- Overseeing the growth and development of over 55 permanent clients- Drafted new and improved workflow processes for deliverables that improved client churn rate and internal efficiency rateProject Management- Managed online analytics tender projects from bid to completion for the public sector, including the Whole of Government online analytics tender for the Ministry of Communication and Information (MCI)‐ Spearheaded regional resource planning and project execution under the advisory of the Senior Management Council

- Primarily responsible for country revenue growth, lead generation and conversion, increasing client count and upsell opportunities (Account servicing & New business development)- Awarded top salesperson for three consecutive months in total with high-value contracts secured- Ranked at one of the top 3 overall salespersons in the Singapore office in FY16- Achieved high revenue growth for a portfolio of clients in the government sector and successfully increased client count and onboarded new clients by 20%, particularly in the public sector- Solo nominee in Singapore for Isentia ‘Individual’ award in the 3rd quarter of FY16- Managed and maintained strong, fruitful client relationships across a portfolio of 18 permanent clients while achieving positive net promoter scores and client feedback- Part of Isentia’s dedicated government account management team that holds the Whole of Government multi-million dollar social media monitoring tender with Ministry of Communication and Information (MCI)- Handled and managed portfolio of individual monthly recurring revenues and non-recurring revenues- Specialised in crisis management, communications, public outreach, campaign management work through social media monitoring solutions and deliverables for clients- Organised networking events and thought leadership sessions along with clients to provide periodic updates on the social media landscape- Presented and drafted dedicated training programmes for clients on Isentia’s products and services- Translated social media intelligence into business insights for clients to assist in optimal content creation and campaigns

- Handled and managed contracts and account management duty across 25 designated clients- Retained and developed strong and fruitful client relationships for a portfolio comprising 25 government and commercial clients- Maintained an individual renewal pipeline at 99% renewal rate- Identified new sales leads and attained up-sell/cross-sell business opportunities- Coordinated and managed sales process up to delivery point- Provided timely assistance and support to clients such as social media traction updates during crises and campaigns through usage of social listening tools- Provided effective solutions to client issues in a timely manner and ensuring high quality of deliverables to help clients achieve their- Identified key social media issues and trends via proprietary social listening tool and drafted actionable material for client usage- Adept in basic report writing for media research and insights deliverables

• In charge of content creation and product & event descriptions for luxury fashion and consignment brands• Managed editorial column for Reebonz’s monthly online magazine “The Edit” and Reebonz’s company newsletter “Unveil”. • Worked hand in hand with the PR and Special Projects team and contributed content for “The Edit” and “Unveil”• Coordinated online visual merchandising for daily online events• Worked closely with the Members Relation Department for trouble shooting• Trained new colleagues in efficient workflow processes to increase team productivity• Collated and prepared daily and weekly team performance reports

• In charge of event coordination, stage coordination, event administration, event sourcing and event promotion.• Worked closely with clients to assist in event planning and execution • Liaised with existing vendors and drafted customised proposals for clients• Compiled research data for effective event execution and tender project bids

Event Planning, Event Coordinating, Event Management