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Cara West personal email
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Senior Account Executive in the radio, print and digital media industry with 29 years of experience. I Pride myself in both actively seeking new opportunities through prospecting and new business development, as well as maintaining long-term relationships and repeat sales. • Strong Sales professional, skilled in developing new business, and growing existing business through utilization of additional assets, and relationships • Digital Sales - Utilizing our digital assets to increase client's online presence. SEO/SEM, Targeted Display, Retargeting, Geo-Fencing, Geo-Targeting, Video Pre-Roll, Google Analytics, OTT/CTV• On-Air Advertising Sales • Virtual Career Fairs and Virtual auctions• Integrated Marketing - Solution based selling - utilizing a portfolio of products to help increase the client's sales • Sports Marketing - Kansas City Royals Radio, KU Basketball and Baseball, and NASCAR • Event Sales - 12 years selling Rockfest KC, the biggest, one day outdoor concert in America - over 50,000+ attendees. Buzz Beach Ball - 2-day music festival over 30,000 attendance. Concentrate on pre- promotion along with on-site activation. Partnered with soda and liquor brands for the events to increase case sales into retail, and on and off premise accounts. • Proficient in – CRM - Salesforce, RAB CRM, WO Traffic and Sales, Marketron, Tapscan/Nielsen and Microsoft Office • Non-Traditional Advertising Sales - Develop product moving promotions to increase case sells into retail outlet such as Walmart, Kroger, C-Stores and other Grocery Stores.
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Sr. Audio And Digital Marketing ConsultantCumulus Media Mar 2024 - PresentAtlanta, Ga, UsPassionate about connecting brands with unique opportunities, I excel in the dynamic world of sponsorship across multiple platforms. With a blend of strategic thinking, creativity, and relationship-building prowess, I specialize in maximizing brand exposure and engagement through radio, digital channels, festivals, and events.As a seasoned sponsorship professional, I've spearheaded numerous successful campaigns, leveraging the power of radio broadcasts to reach diverse audiences. Through targeted digital strategies, I've optimized brand visibility and engagement across various online platforms, driving impactful results for clients -
Account ExecutiveMcclatchy Mar 2021 - Mar 2024Sacramento, California, UsDrives multi-media sales revenue from local, regional and national accounts, understanding client goals (both current and desired) and crafting customized solutions to meet client's needs. Utilize solution based selling and the ability to effectively show results for clients -
Sr. Account Executive Go Country 105Mount Wilson Fm Broadcasters, Inc. Sep 2018 - Jan 2021Los Angeles, California, UsBuilding relationships with current clients, learning what their needs are, while also developing ideas to increase their business, by utilizing our station assets. Uncover and develop new business, through market research, to determine if there is a match between their company and our stations. Which, in turn, leads to uncovering the client's needs and goals and putting a plan together to accomplish those goals. Become a trusted marketing asset to current and new business clients, by building trusted relationships with them and listening to what they need, and recommending solutions for them. -
Sr. Account ExecutiveEntercom Mar 2001 - Jul 2018Philadelphia, Pa, UsCreate product moving campaigns that work! I will work with you to develop campaigns that will help increase sales for your business that will help you achieve your goals. I utilize the power of 8 great radio stations, outstanding digital assets, sports marketing and experiential elements, to design, with you, a custom plan specific to your business needs. -
Owner/OperatorChocolate Fountains By Cara Jan 2005 - May 2018Chocolate Fountain Rental business. We provide service for any occasion, from 5 to 10,000 guests -
Account ExecutiveClear Channel Broadcasting May 1995 - Mar 2001 Prepare and deliver sales presentations to new and existing customers, to sell new advertising programs, and to protect and increase existing advertising. Obtain and study information about client products, needs, challenges, advertising history, and business practices to offer effective sales presentations and appropriate product assistance. Educate customers of available options for advertisement through, on-air, on-line and on-site.
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Account ExecutiveB98 Fm 1995 - 1996
Cara West Skills
Cara West Education Details
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Sandler -
Butler County Community College, KsParalegal
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Eldorado High SchoolGeneral
Frequently Asked Questions about Cara West
What company does Cara West work for?
Cara West works for Cumulus Media
What is Cara West's role at the current company?
Cara West's current role is Sr. Audio and Digital Marketing Consultant.
What is Cara West's email address?
Cara West's email address is ca****@****com.com
What is Cara West's direct phone number?
Cara West's direct phone number is +191326*****
What schools did Cara West attend?
Cara West attended Sandler, Butler County Community College, Ks, Eldorado High School.
What skills is Cara West known for?
Cara West has skills like Radio, Radio Advertising, Advertising, Advertising Sales, Media Buying, Social Media Marketing, Digital Media, Integrated Marketing, Media Planning, Marketing Strategy, Sponsorship, Broadcast.
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