Cara Mcdonald

Cara Mcdonald Email and Phone Number

CEO and Founder @ Content Matterz
Bellevue, WA, US
About Cara Mcdonald

I started Content Matterz because I wanted to build a business that works together to put fun, creative, and useful stuff into the world — without all the bullshit of a typical agency. I believe small companies can make a big impact on the lives of their clients and that leaning into trust and strengths is more powerful than singling out weaknesses.I don’t take myself too seriously but I am very intentional about the people I surround myself with, the workplace I am cultivating, and the strategies I develop to help our clients drive revenue.Content marketing is not just about selling stuff, it's about creating relationships and making a difference. I love it. With our in-depth understanding of B2B and SaaS environments, Content Matterz offers so much value as a partner to help busy marketers find more success and less burnout in their roles. By creating a flexible environment where my team can bring their authentic selves to work, we’re able to consistently deliver the highest caliber of content and strategy to our clients (and genuinely enjoy our day jobs).

Cara Mcdonald's Current Company Details
Content Matterz

Content Matterz

View
CEO and Founder
Bellevue, WA, US
Employees:
6
Cara Mcdonald Work Experience Details
  • Content Matterz
    Ceo And Founder
    Content Matterz
    Bellevue, Wa, Us
  • Content Matterz
    Ceo/Founder
    Content Matterz May 2015 - Present
    Bellevue, Wash.
    Content Matterz helps B2B SaaS companies drive revenue by advancing prospects through the buyer’s journey with effective, targeted marketing strategies and content. Our deep understanding of the marketing and sales relationship, paired with decades of experience, allows us to build long-term partnerships with each client.As a women-owned and led agency that obsesses over creativity and results, we do everything possible to make our clients’ marketing operations run smoother by working… Show more Content Matterz helps B2B SaaS companies drive revenue by advancing prospects through the buyer’s journey with effective, targeted marketing strategies and content. Our deep understanding of the marketing and sales relationship, paired with decades of experience, allows us to build long-term partnerships with each client.As a women-owned and led agency that obsesses over creativity and results, we do everything possible to make our clients’ marketing operations run smoother by working seamlessly as an extension of their team. Since 2015, we have produced thousands of impactful pieces for clients like Outreach, Human Interest, 98point6, SAP Concur, PayScale and more. Show less
  • Lexblog, Inc.
    Director Of Marketing
    Lexblog, Inc. Jul 2013 - May 2015
    Greater Seattle Area
    Established the brand and top-to-bottom marketing strategy. Created all marketing materials, redesigned the website, led the marketing, training and editorial teams and executed all marketing lead generation, client communication, pricing strategy and partner programs for the organization.
  • Vertafore
    Sr. Segment Marketing
    Vertafore Jan 2007 - Jul 2013
    Direct all demand generation strategy and execution for the segment to meet aggressive sales targets. Work closely with sales team to train, align efforts and ensure they have the messaging, tools and strategy to succeed. Accomplishments:• Manage a team of marketing automation professionals to provide the execution, lead routing and email optimization for the company.• Aggressively develop and execute lead generation programs and integrated tactics of lead nurturing, email, social… Show more Direct all demand generation strategy and execution for the segment to meet aggressive sales targets. Work closely with sales team to train, align efforts and ensure they have the messaging, tools and strategy to succeed. Accomplishments:• Manage a team of marketing automation professionals to provide the execution, lead routing and email optimization for the company.• Aggressively develop and execute lead generation programs and integrated tactics of lead nurturing, email, social media, webinars, SEM, local events and tradeshows with some campaigns driving as much as $10M in sales pipeline. • Strategized to effectively use Eloqua and Salesforce.com to track campaigns and efforts for optimization and effectiveness reporting.• Developed thought-leadership, content-driven campaigns through partner relationships, to educate, nurture and develop loyalty among clients and prospects including webinars and national events drawing as many as 1,000 attendees. Show less
  • Aon
    Marketing
    Aon Jan 2003 - Aug 2006
    Managed all demand generation campaigns, public relations, advertising campaigns and intranet development for division of the Fortune 200 company. Served as editor of quarterly newsletter to policyholders. Managed sales efforts at trade shows, analyzed marketing data for trends and made subsequent strategy recommendations to upper management.
  • Pinnacle Realty Management Co.
    Marketing Manager
    Pinnacle Realty Management Co. May 2000 - Aug 2002
    Directed all corporate communications and marketing functions within international real estate company of 3,000. Authored all internal communications and strategized with top management to increase client base.

Cara Mcdonald Skills

Lead Generation Salesforce.com Marketing Demand Generation Strategy Product Marketing Saas Email Marketing Management Crm Marketing Automation Leadership Marketing Strategy Internal Communications B2b Marketing Integrated Marketing Account Management Strategic Partnerships Eloqua Project Management Sem Solution Selling Enterprise Software Sales Process Product Launch Program Management Budgets Customer Relationship Management Product Launches Messaging Analytics Search Engine Marketing Software As A Service Budget Management Global Branding

Cara Mcdonald Education Details

Frequently Asked Questions about Cara Mcdonald

What company does Cara Mcdonald work for?

Cara Mcdonald works for Content Matterz

What is Cara Mcdonald's role at the current company?

Cara Mcdonald's current role is CEO and Founder.

What is Cara Mcdonald's email address?

Cara Mcdonald's email address is ca****@****ces.com

What is Cara Mcdonald's direct phone number?

Cara Mcdonald's direct phone number is +142521*****

What schools did Cara Mcdonald attend?

Cara Mcdonald attended University Of Massachusetts Amherst, University Of Oregon.

What skills is Cara Mcdonald known for?

Cara Mcdonald has skills like Lead Generation, Salesforce.com, Marketing, Demand Generation, Strategy, Product Marketing, Saas, Email Marketing, Management, Crm, Marketing Automation, Leadership.

Not the Cara Mcdonald you were looking for?

  • Cara McDonald

    Sr. Clinical Technician, Clinical Affairs At Hoya Vision Care
    Dallas-Fort Worth Metroplex
  • Cara McDonald

    General Manager Budds Broiler
    Richland, Wa
    2
    gmail.com, gmail.com

    2 +150939XXXXX

  • Cara McDonald

    Executive Editor @ Mynorth Media | Experienced Editor, Writer, Content Strategist
    Traverse City, Mi
    3
    gmail.com, gmail.com, abovethelaw.com

    3 +164682XXXXX

  • Cara McDonald

    Freelance Copywriter
    Lawrence, Ks
    4
    gmail.com, gmail.com, vml.com, vml.com

    4 +178597XXXXX

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.