Cara Mullin Email & Phone Number

Glasgow, United Kingdom

Durban Area, South Africa And Glasgow, Scotland

Specialist in quality lead generation techniques that result in increased goal conversions. Marketing professional with over 20 years experience in sales, marketing and new business development. Proficient in digital media with an aptitude for identifying emerging trends and opportunities and harnessing them to create innovative products, processes and services that generate economic value and ultimately improve the bottom line.Skills:Digital marketing strategies and management including:->Website planning, design and management taking into account best practices for SEM and SEO->Content development and management->Relevant and engaging SEO copywriting & editing with a user-centred approach->Blogging and photography->A focus on improving CTR and conversions (CRO)->Planning, set up and management of PPC and social media marketing campaigns->Email marketing - Planning, design, set up and campaign managementBrand ManagementCustomer Relationship ManagementProject ManagementProduct Research and DevelopmentSmall Business Start-up, Management and GrowthStaff Training and Development

Durban Area, South Africa

Health food business with a range of probiotic-rich food and beverages.Increased turnover by 50% with the introduction of Facebook and Google Ads Marketing.Developed the right marketing mix and launched a health food businessProduct research, testing and developmentSourcing suppliers of high-quality fresh ingredients and negotiating pricesSourcing and purchasing of equipmentIdentifying a target market, sourcing and securing a regular and loyal client baseSet up costing and pricing spreadsheets on Google docs spreadsheetSet up accounts on cloud-based accounting systemCompetitor analysisAppointed and trained staffDeveloped the operations handbookDesign, copy and layout of product labels and all marketing materialsDesign and development of website and writing copy including bloggingProduct photography for all website and marketing materialSetting up social media pages, campaigns and management thereofSetting up, launching and managing Google Adwords campaigns

Durban Area, South Africa

Developing, editing and maintaining content on 10 travel web sites and 3 social media pages. Newsletter campaign design and management. Introduced social media content scheduling through Bufferapp.

Durban

Need advice on marketing your business online? Looking at an inbound marketing or content marketing strategy? Are you starting an internet business and need some advice? I can help. I have 15 years experience in digital marketing and 10 years experience with running an online business.Contact me for a consultation.

South Africa

Pioneered a niche online platform for marketing to mom.A Parenting Resources and Directory website for parents with children under 12 years. Kidzworld offered a niche marketing platform for owners of businesses relating to babies and children to reach their target market. The website content focus was on educating, informing and entertaining. The website had both B2B (Business to business) and B2C (Business to Consumer) platforms.Set up of the website, grow client base (advertisers) and readership (website visitors)Develop, write and co-ordinate quality, engaging content for the target marketSet up systems and work flowsSet up and management of accountsHire and train staffIdentify competitorsIdentify and adapt to new online marketing trends and technology e.g. introduction of social media marketing, email marketing and PPCPrint advertising, PPC advertising, Trade Shows and PR (Magazine articles, TV interview & weekly parenting tips radio broadcast)Monitoring campaigns (Testing and tweaking copy to improve CTR and CPC)Monitoring Google Analytics, Clickstream and Google Search ConsoleGrow organic search and refine content marketing strategiesInformation architecture and user experienceCRM & ensuring clients have an excellent ROI on their advertising spendIdentifying new revenue streams and trendsUsing emerging technologies to cut down processing times and reduce costs

Durban Area, South Africa

An affordable range of quality wooden educational toys for preschool children. Toy shop with an affiliate programme whereby schools earn a percentage of sales as a fundraising tool. The first online toy shop in South Africa to offer pay and download of popular kids music and audiobooks.Worked with a programmer to develop an e-commerce toy shop with affiliate programme utilising Actinic software.Develop the right marketing mix and launched an educational toy shop businessStock procurement and managementDevelop a marketing plan and marketing materialSourced shipping partnersSet up accounting and stock control packagesStaff training and mentoringWrote all product descriptions and supporting website contentProduct photographyDigital marketing and SEO

Johannesburg Area, South Africa

Started as a Senior Travel Consultant at Seekers Travel at their head office in Johannesburg specialising in Leisure Travel within South Africa and to worldwide destinations. Progressed to Digital Marketing and Content Manager of Seekers Travel, Travel.co.za and American Express Travel.Varied duties including: Travel consulting; content management; putting travel packages together; managing staff; designing, compiling and sending out weekly newsletters; writing website and newsletter content, graphic design and layouts; liaising with clients and responding to email enquiries.Visiting destinations and writing reviews for the websiteWeekly travel tips radio blog for Khaya FM for two monthsTraining and mentoring new staff membersEmail marketing campaigns for Seekers Travel and American Express Travel and growing the database.

Rosebank

Travel Consultant specialising in Leisure Travel within South Africa and to worldwide destinations.

Johannesburg Area, South Africa

Intermediate Wholesale Tours Consultant specialising in Dive Travel and Tours around the world.Testing of the new reservation system developed on an Access database.

Scholar

Tourism And Travel Services Management

Travel Management