Claudia Arango Email & Phone Number

Little Rock, Ar, Us

• Championed client tech adoption through evangelism, training, and education, elevating operational excellence by instilling continuous improvement and best practices.• Drove 19% business growth by cultivating strategic partnerships as lead liaison at major industry events, amplifying brand visibility.• Enhanced sales team tech proficiency, improving productivity, and cutting support needs by 70%.• Strengthened market positioning through comprehensive competitive analysis, shaping go-to-market strategies for a strong market presence.

Little Rock, Ar, Us

• Elevated campaign success through effective data-driven multichannel budget management and campaign optimization, driving higher performance, partner engagement, and revenue growth.• Led team to exceed KPIs by 62% and boost productivity 40% by leveraging media mix modeling and leading analytics tools, as well as optimizing operations including billing, reporting, and communication.• Achieved 80% client retention through strategic implementation of Quarterly Business Reviews, leading to stronger client relationships.• Improved support by 67% while streamlining team integration, driving unified alignment with corporate objectives to amplify business impact.

Little Rock, Ar, Us

• Increased RFPs by 18% through successful implementation of new Sales Engineering initiatives, driving product adoption.• Drove 42% client acquisition growth through impactful sales coaching and effective alignment of AI solutions with marketing objectives.• Instrumental in securing top brands, including Mini Cooper, Progressive, and Sony, strengthening the company's market position.• Directed data-driven audience discovery market engagement efforts, fortifying product positioning and market receptiveness.

Little Rock, Ar, Us

• Built high-performing Ad Ops teams in Media Planning, Campaign Management, and Data Analytics, driving expansion of media business.• Improved profitability by increasing margins 10% through streamlined campaign monitoring, linear budget management, and bid optimization, saving $180,000 in annual overhead within six months.• Led programmatic and direct media buys across diverse ad tech platforms and channels to maximize performance as well as business impact, yielding a 30% uplift in high-value audience engagement while boosting ROI.• Guided organizational media strategy and enhanced ROI through impactful data-driven insights presented to executive team.

Redwood City, Ca, Us

• Drove 22% increase in travel vertical revenue by spearheading launch with CEO, fostering business growth.• Expanded travel partnerships by securing alliances with top advertisers like Hotwire and Norwegian Cruise Line, driving vertical visibility.• Aligned operational strategies with cross-functional teams, enhancing market positioning and brand reputation.

Stamford, Ct, Us

• Drove substantial revenue growth by securing key travel partnerships with industry leaders like Travelocity, Hotwire, and MGM Resorts, contributing to SideStep’s acquisition by Kayak.• Closed $18 million in business, including record-setting $8 million deal.• Recognized as top performer for exceeding quota, driving 69% increase in assigned account revenue and 35% of total sales team revenue.

Sunnyvale, Ca, Us

• Directed and optimized multi-million-dollar ad campaigns for Fortune 500 brands, including P&G, State Farm, and Charles Schwab.• Achieved 68% acceleration in ad ops process turnarounds for US remnant inventory management, driving significant revenue growth.• Led four Yahoo properties, advocating best practices and evangelizing new initiatives, driving seamless ad executions and fostering growth.• Empowered teams, improving productivity and knowledge base through training and technical support.

San Antonio, Texas, Us

• Secured key accounts such as Glenayre and Nextel, driving sales of market research and related services in IT/Telecom.• Cultivated long-term client partnerships through strategic focus on territory management, resulting in enhanced client relationships and increased opportunities.• Identified new business prospects through cold calling, networking, marketing resources and lead prospecting.

San Antonio, Texas, Us

• Directed marketing strategies for Medical Devices, Pharmaceuticals, IT, Telecom, Automotive and Industrial sectors, leading to improved brand visibility and market share.• Oversaw global copywriting and data management teams, ensuring messaging consistency and brand positioning across all channels.• Led multichannel marketing efforts, encompassing trade shows, direct marketing, digital, PR and advertising partnerships.