Claudia Arango Email & Phone Number

Little Rock, AR, US

• Championed client tech adoption through evangelism, training, and education, elevating operational excellence by instilling continuous improvement and best practices.
• Drove 19% business growth by cultivating strategic partnerships as lead liaison at major industry events, amplifying brand visibility.
• Enhanced sales team tech proficiency, improving productivity, and cutting support needs by 70%.
• Strengthened market positioning through comprehensive competitive analysis, shaping go-to-market strategies for a strong market presence.

Little Rock, AR, US

• Elevated campaign success through effective data-driven multichannel budget management and campaign optimization, driving higher performance, partner engagement, and revenue growth.
• Led team to exceed KPIs by 62% and boost productivity 40% by leveraging media mix modeling and leading analytics tools, as well as optimizing operations including billing, reporting, and communication.
• Achieved 80% client retention through strategic implementation of Quarterly Business Reviews, leading to stronger client relationships.
• Improved support by 67% while streamlining team integration, driving unified alignment with corporate objectives to amplify business impact.

Little Rock, AR, US

• Increased RFPs by 18% through successful implementation of new Sales Engineering initiatives, driving product adoption.
• Drove 42% client acquisition growth through impactful sales coaching and effective alignment of AI solutions with marketing objectives.
• Instrumental in securing top brands, including Mini Cooper, Progressive, and Sony, strengthening the company's market position.
• Directed data-driven audience discovery market engagement efforts, fortifying product positioning and market receptiveness.

Little Rock, AR, US

• Built high-performing Ad Ops teams in Media Planning, Campaign Management, and Data Analytics, driving expansion of media business.
• Improved profitability by increasing margins 10% through streamlined campaign monitoring, linear budget management, and bid optimization, saving $180,000 in annual overhead within six months.
• Led programmatic and direct media buys across diverse ad tech platforms and channels to maximize performance as well as business impact, yielding a 30% uplift in high-value audience engagement while boosting ROI.
• Guided organizational media strategy and enhanced ROI through impactful data-driven insights presented to executive team.

Redwood City, CA, US

• Drove 22% increase in travel vertical revenue by spearheading launch with CEO, fostering business growth.
• Expanded travel partnerships by securing alliances with top advertisers like Hotwire and Norwegian Cruise Line, driving vertical visibility.
• Aligned operational strategies with cross-functional teams, enhancing market positioning and brand reputation.

Stamford, CT, US

• Drove substantial revenue growth by securing key travel partnerships with industry leaders like Travelocity, Hotwire, and MGM Resorts, contributing to SideStep’s acquisition by Kayak.
• Closed $18 million in business, including record-setting $8 million deal.
• Recognized as top performer for exceeding quota, driving 69% increase in assigned account revenue and 35% of total sales team revenue.

Sunnyvale, CA, US

• Directed and optimized multi-million-dollar ad campaigns for Fortune 500 brands, including P&G, State Farm, and Charles Schwab.
• Achieved 68% acceleration in ad ops process turnarounds for US remnant inventory management, driving significant revenue growth.
• Led four Yahoo properties, advocating best practices and evangelizing new initiatives, driving seamless ad executions and fostering growth.
• Empowered teams, improving productivity and knowledge base through training and technical support.

San Antonio, Texas, US

• Secured key accounts such as Glenayre and Nextel, driving sales of market research and related services in IT/Telecom.
• Cultivated long-term client partnerships through strategic focus on territory management, resulting in enhanced client relationships and increased opportunities.
• Identified new business prospects through cold calling, networking, marketing resources and lead prospecting.

San Antonio, Texas, US

• Directed marketing strategies for Medical Devices, Pharmaceuticals, IT, Telecom, Automotive and Industrial sectors, leading to improved brand visibility and market share.
• Oversaw global copywriting and data management teams, ensuring messaging consistency and brand positioning across all channels.
• Led multichannel marketing efforts, encompassing trade shows, direct marketing, digital, PR and advertising partnerships.