Agencies include: AgencyRx (NYC), Heartbeat Digital (NYC), Tribal DDB (NYC), Access Communications (NJ), FUSION (NJ), Juice Pharma (NYC), Hospicom Inc. (NY), Patients & Purpose (formerly CDMiConnect (NYC), Entrée Health, a division of CDMNY (NYC), Mosaic Group, FCB Health (NYC), Broth (NYC), Fingerpaint (NJ), and The CM Group (MA). Therapeutic areas include: multiple sclerosis, diabetes, rheumatoid arthritis (RA), idiopathic pulmonary fibrosis (IPF), cystic fibrosis, women's health, erectile dysfunction, Oncology, and vasculitis

Responsible for the creative development and supervision of consumer print advertising and consumer and ethical interactive promotion for the Novo Nordisk portfolio of insulin products (LEVEMIR, NOVOLOG MIX 70/30, NOVOLOG), TOBI (cystic fibrosis/Novartis), consumer and ethical interactive projects and XOLAIR (allergic asthma/Novartis and Genentech) interactive projects. Also provided advertising concepts for numerous new business pitches and other agency brands.

Worked with several healthcare advertising agencies in different capacities. Work ranged from print advertising, sales promotional materials to direct mail, and creative concepts. Brands included: LUNESTA (sleep aid/Sepracor), RAPTIVA (psoriasis/Genentech), XOPENEX (asthma/Sepracor), AVASTIN (cancer treatment/Genentech). Agencies included: Echo Torre Lazur (NJ), Cline, Davis & Mann (NYC and Princeton), Harrison Star (NYC), CDMiConnect (NYC), and Wishbone (NYC).

Responsible for the creative development and supervision of advertising and promotional work (both DTC and ethical) for VIAGRA (erectile dysfunction/Pfizer), REBIF (multiple sclerosis/Serono/Pfizer), DIFLUCAN VC (antifungal /Pfizer), DEPO-PROVERA (injectable contraception/Pfizer). Also provided advertising concepts for numerous new business pitches and other brands.

Handled day-to-day advertising and promotional work on the Pfizer DIFLUCAN account. Supervised work on FEMHRT (hormone replacement therapy/Pfizer) as well as other ethical and consumer healthcare accounts. Work ranged from print advertising, sales promotional materials, direct mail and industrial films. Also helped create journal advertising concepts for several new business pitches.Accounts included: DIFLUCAN (antifungal /Pfizer)/ FEMHRT (hormone replacement therapy/Parke-Davis (launch))/ CARDURA (antihypertensive and BPH/ Pfizer), VISINE TEARS (eye drop/ Pfizer), CMEcenter.com (CME web site/Pfizer).

Developed advertising and promotional work on the Pfizer CARDURA and GLUCOTROL XL accounts. Work included journal advertising, sales promotional materials, direct mail and films. Helped create journal ads for several new business pitches.