I am a passionate and dedicated professional with a Bachelor of Science in Apparel Merchandising from Auburn University. My career has been driven by a keen eye for emerging trends and a commitment to delivering exceptional retail experiences through strategic merchandising and trend analysis.With extensive experience in the fashion industry, I have successfully managed e-commerce operations, conducted in-depth market research, and developed innovative marketing strategies that enhance brand visibility and customer engagement. My entrepreneurial venture, Eleven Seventeen Boutique, allowed me to gain hands-on experience in every facet of running a fashion business, from inventory management to creating compelling marketing campaigns.At Vera Bradley, I played a pivotal role in trend forecasting and product development, producing detailed reports and mood boards that informed our seasonal collections. My ability to collaborate effectively with cross-functional teams ensured cohesive brand messaging and successful promotional efforts.During my tenure at Shop the Mint, I led digital marketing initiatives that significantly boosted brand engagement, particularly among Gen Z. By leveraging influencer collaborations and creating viral content on platforms like TikTok and Instagram Reels, I was able to drive meaningful interactions and increase brand loyalty.I am now seeking new opportunities to apply my skills in fashion merchandising, trend analysis, and digital content strategy. I am eager to contribute to dynamic teams and innovative brands that value creativity and forward-thinking solutions in the apparel industry.Thank you for visiting my profile! I am always open to connecting with industry professionals and exploring potential collaborations.
Listed skills include Leadership, E Commerce, Boutique, Creativity, and 26 others.
