I specialize in building design-forward, differentiated and disruptive brands. With a singular creative vision and an agile approach to creative development, I solve business problems through the power of creativity, innovation and data-informed decision making. My creative and marketing leadership experience spans in-house, agency, and consulting for web 2.0 growth companies, web 3.0 pioneers, and classic brands. I have developed and managed highly successful creative teams and am known for my ability to collaborate, partner, and foster diverse and inclusive work environments. I am also an internationally published and exhibited visual artist. And a devoted dog mom to @Pepper_Mcdermott Key Competencies & Results: Brand Strategy & Transformation: Delivered brand innovation, visual identity and design system implementation for a variety of tech-enabled companies including CarGurus, Co:Create, CommonBond, Everyday Health, LIN Digital, and more. Each presented a unique set of business and category challenges. Marketing, Product & Customer Growth: As Chief Creative Officer at CommonBond, led product optimization (from UX/UI to copy) resulting in double digit conversion lifts, the marketing and creative roll-out for key strategic partnerships with Fifth Third Bank & MassMutual resulting in multimillion revenues in new loan volume, and delivered digital advertising campaigns that lowered CPAs and exceeded targets. New Business, Client Management & Content: As Creative Director at Federated Media, drove new business and retained agency accounts through expert storytelling, winning pitch decks ($60M+) and compelling content for brands including Express, Citibank, Chevy, Ford, and P&G.