Assists customers in selecting the best tropical plants for their needs by providing tailored recommendations and expert advice on plant care.Manage the health and appearance of plants through regular care routines: watering, pruning, and pest management, ensuring a vibrant and appealing environment. Merchandises plants and products, maintains cleanliness, and creates engaging displays to improve the overall shopping experience and encourage customer purchases.

Consistently ranked among the top 3 sales representatives, driving revenue through effective customer interactions and personalized service.Engages with customers throughout the sales and production process, providing expertise and knowledge and addressing needs and concerns to ensure an exceptional experience.Independently manages project timelines, balancing tight deadlines with quality assurance to achieve high levels of customer satisfaction.Operates and maintains multiple printing machines, producing high-quality custom apparel while ensuring adherence to production standards.Onboards and trains new hires on machinery, online tools, and sales processes, fostering a collaborative, knowledgeable and organized team environment.Oversaw daily responsibilities of co-op students, delegating tasks and ensuring adherence to project guidelines and deadlines

Operated alongside the President, Director of Digital Marketing and Senior Copywriter to manage projects through all stages of execution and delivery through Kanban and critical path methodologies, monitoring weekly KPIs.Managed social media calendar and developed topic themes resulting in expanded reach and improved digital presence.Cultivated relationships with brands and influencers to expand collaborative content bank and build long-lasting connections, analyzed competitor activity to identify opportunities for content creation.Managed pre and post-production operations; developed proposal briefs, and prepped for shoot days; built production calendars, call sheets, storyboards, scripts, and shot lists, liaised with collaborators and freelancers, checking deliverables and tracking assets.Conceptualized creative content ideas in-line with the brand’s identity and marketing goals. Executed, produced and published approved creative proposals including short-form video content for all omni-channels.Monitored internal and external communication ensuring workflows and deadlines through Google Meet, Asana, Slack, and email

Cultivated long-lasting relationships with customers by providing support through all communication channels.Operated cross-functionally with the production team; coordinated repairs, special orders, and quality assurance.Drove sales and overall web-store success with exceptional customer care and product knowledge.

Established brand recognition within a 400KM radius in less than a year.Implemented a digital organization system shared between teams to ensure deadlines and fulfillment of orders efficiently.Conceptualized and executed digital and traditional advertising strategies, resulting in increased foot traffic and increased overall profitability.Facilitated strong client relationships, resulting in increased customer loyalty.Developed design content for various media, including t-shirts, business cards, menus, brochures, signs, and flyers for local businesses and organizations.

Managed company website, updated products, and sales eventsOperated Instagram and Facebook pages; posting, and replying to messagesIntroduced new strategies for increase in followers and engagement, such as product giveaways

Forged relationships with designers and influencers on behalf of the founderCollaborated in purchasing merchandise for online store and pop-upsCreated creative content for blog; written posts, online zineAssessed engageable ways to educate community on consumption habits and sustainability initiatives in the fashion industry

Sustainability Columnist + Graphic Designer

WORE Design represented local fashion designers, whose work put sustainability at the forefront. My role was to research current and upcoming sustainability trends and initiatives within the fashion industry, help in planning an upcycling challenge, and complete any graphic design jobs assigned.

Managed social media channelsDesigned digital and traditional advertisements to promote upcoming events Designed postcards for local Travel Centre Responsible for capturing photos at local events Conceptualized, coordinated and executed fundraisers and other local events