•Developed and maintained content audit informing overall content strategy•Developed and managed influencer program and strategy•Led content strategy including campaign initiatives, content development, editorial calendar, and distribution of content•Managed brand strategy to align with overall company objectives and target audience including messaging frameworks and editorial guidelines•Managed international PR initiatives including overseeing press development, establishing overall strategy, and day-to-day activities•Managed the content marketing budget and oversaw the content marketing team•Managed social media and SEO strategy including day-to-day initiatives, maintenance, and reporting•Developed strategic content initiatives to increase revenue and support e-commerce conversion rates including abandoned carts, promotions, and renewal campaigns•Lead on all SketchUp.com website initiatives including copy and optimizations•Developed persona-based content for websites, white papers, case studies, blog posts, videos, brochures, events, social media, and email•Developed, executed, and maintained strategy for the SketchUp blog (blog.sketchup.com) leading to an increase in overall content engagement, organic traffic growth, and trial conversion rate•Led content research and testing initiatives to ensure optimized content for conversion•Established localization strategy and process for all content marketing initiatives

• Managed social strategy for all brands including reporting metrics and day-to-daycommunications• Managed and established an email calendar including promotions, automated workflows,scheduling, list management and implementation• Managed PR initiatives including writing and distributing press releases, third-partypromotions and influencer marketing• Managed and created content for websites, brochures and customer-specific materials• Established and maintained an editorial calendar for email, social media and contentdevelopment• Responsible for end-to-end customer journey experience including content, social media andemail for both B2B and B2C• Developed strategic initiatives to increase revenue and e-commerce conversion rate throughemail and social media

• Manage social strategy for for B2B and B2C brands including reporting metrics, day-to-day communications and maintaining a content calendar• Create and establish marketing content based on specific audiences including case studies, articles, web content, brochures, email content, infographics • Manage and maintain email strategy including content, scheduling, list management and implementation• Manage and maintain blog strategy for all brands including content, publishing calendar and promotion• Manage blogger and influencer program for B2C brands• Grow brand engagement among the brands through strategic initiatives• Manage PR strategic initiatives through company goals and product releases

• Developed overall marketing strategy and goals including content development, SEO, email marketing, press relations • Responsible for the day-to-day management of the social media platforms • Created, wrote and established all marketing collateral including case studies, articles, press releases, web content, brochures, email content, infographics • Maintained organizational editorial calendar for internal use • Business development and sales support • Tradeshow management

• Provide monthly social media and blog metrics; use social media data to measure program effectiveness • Create and maintain an organizational editorial calendar for internal and external content and communications• Develop and execute strategy for the Micro Motion Blog and social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, Google+)• Responsible for the day-to-day management of the social media platforms• Help develop and promote content for press releases, brochures, flyers and other marketing collateral

• Develop content for press releases, brochures, flyers and other marketing collateral• Maintain and write content for web• Design templates for marketing collateral• Trained in solution-selling writing from Corporate Visions, Inc.• Assisted in the development and execution of product and industry marketingcampaigns• Helped develop and execute Micro Motion social media strategy including new socialmedia platforms and blog site (www.micromotionblog.com)

·Wrote press releases and blog posts for five different industry marketing blog sites including healthcare marketing, legal marketing, nonprofit marketing, financial marketing, food and beverage marketing as well as wrote for general max blog ·Managed daily activities of The Matte Pad, including weekly e-newsletter, submitting blog to directories, writing and scheduling posts as well as creating, sending and tracking analytics weekly ·Responsible for The Matte Pad posts published in the National Law Review·Helped lead MAX social media, PR and SEO initiatives by writing and pushing out press releases, handling main social media objectives, submitting MAX to directories, keyword optimization as well as tracking·Worked with nonprofit clients, such as March of Dimes, as account executive

• Interned in the development department at Georgia Aquarium located in Atlanta, Georgia• Assisted with fundraising events, membership initiatives and sponsorship research