Guiding clients through product discovery, research, and technology development to align their business objectives with impactful, meaningful solutions.

Developed a progressive web app using FlutterFlow and Firebase to deliver workouts with personalized goals and collect stats from 20+ athletes in our 5k training program.Updated website and client journey communication. In 6 months, 10% increase in revenue per booking. In 12 months, 44% increase in total customers.

Coached complex concepts, motivated and empowered athletes to master new skills on the rowing machine.

Conducted comprehensive user research and leveraged AI to dynamically analyze data to define an Ideal Customer Profile, leading to the implementation of user segmentation and targeted features that improved conversion rates by over 8x for the target demographic between Q1 and Q2.Analyzed user behavior data using SQL queries in Metabase, creating dashboards that lead to more effective and data-driven decision making and optimization of product features for 20k MAUs.Integrated and managed a system of third-party tools, including Unbounce for landing pages and OneSignal for journey instrumentation, to enable rapid testing and iteration of hypotheses and messaging.

Led growth initiatives for a popular cannabis marketplace with 10MM+ MAUs. Accelerated YoY growth of key outcomes for Native apps - share of orders increased 45% and retail sessions, 16%. Developed and executed strategies to drive revenue and customer engagement. IPO in February 2022.

Owned cart & checkout and marketing enablement for a brand-new e-commerce site & platform. Increased checkout conversion 30% by leveraging UX research and AB testing. Developed tagging system to augment data in CRM.

Sparked digital transformation of hospitality brands with a companion-app to Manager's Red Book. MVP delivered in <5 months, with 25% conversion of SQL's once generally available. Product responsibilities started March 2017 and overlapped with Program Management roles.After transitioning fully to product management by Feb 2018, led design and development teams for forecasting, accounts, and core components of new intelligent restaurant cloud platform.

Founded and managed a Change Management team of four, responsible for go-to-market enablement and alignment.

Coordinated cross-functional teams to create and execute go-to-market launch plans. Measured risk and delivered weekly roadmap updates to executives.

Led complex, national software rollouts. Coached 8-10 team members. Delivered monthly analytics and used sales forecasts to model staffing plan.

Managed up to 70 concurrent projects to implement HotSchedules' SaaS restaurant solutions.