Focused expertise in Content Marketing: developing SEO optimized content including writing and designing blog posts, landing pages, downloadable guides, webpages, technical data sheets, event collateral, webinars, and video scripts.Past projects have included:Marketing Strategy Development: evaluate marketing budgets and lead sources to develop and execute new digital marketing campaigns.Graphic Design: create print and digital advertisements as well as supplemental images for webpages.

Nurture and empower students by encouraging thoughtful introspection and by developing mature communication skills through the study of both classic and contemporary film and literature. Foster kindness and equity through meaningful collaboration between the students, and challenge them while leveraging a meticulously crafted curriculum. Lead a culture of digital transformation through educational coaching, presentations, and content creation for fellow teachers and administrative leaders.- Lead curriculum teams to promote antiracist teaching philosophies, communications, and lessons by creating ABAR model lessons, lesson plans, and planning templates inspired by texts such as Letting Go of Literary Whiteness and Courageous Conversations About Race.- Teach effective storytelling techniques and promote students to develop their unique voices, utilizing a variety of mediums including: poems, essays, blog posts, short screenplays, and short films.- Interface with a wide variety of audiences, frequently adapting communication format and content for the audience: students, teachers, special educators, parents, admin, leadership, alumni, and more.- Model vulnerability and embracing the uncomfortable to develop a safe space for identity reflection, academic risk-taking, and to practice active listening, understanding, and forgiveness through tough, but important discussions.

- Graduated from a selective master’s and residency program as one of two accepted candidates.- Taught two freshman English classes and co-ran the school writing center while taking graduate classes and continuing work as a freelance marketer and writer.- Created a safe, secure learning environment where students feel comfortable to challenge themselves and take risks in their learning.- Stimulated engaged discussions and encouraged students’ personal connections to the curriculum.- Differentiated instruction by modifying assignments and lessons to meet the needs of diverse learners.- Introduced new digital education technologies to students and teachers, allowing students to conveniently access materials, focus on learning, and receive timely, personalized assignments and feedback.- Collaborated with special education liaisons, counselors, and deans, to adjust instruction for a classroom of diverse learners.

Marketing Strategy & Content Development: Coordinate with stakeholders and technical team to produce technical data sheets, event collateral, webinars, marketing strategies, and digital marketing campaigns.Event Coordination: Coordinate offsite vendors to produce an exhibitor booth, brochures, and video demonstrations at international events.Video Production: Storyboard, script, and coordinate graphic designers, software developers, executives, and videographers to produce interactive video concept demonstrations.

Project management, graphic design, brand positioning, campaign strategies, Google Analytics and Google Tag Manager implementation, email marketing, and more.Created and implemented a marketing campaign for a client’s new store opening including an email campaign and advertising buys (television, print, direct mail). As a direct result, sales increased 38.2% and 12.6% in October and November respectively. Worked with marketing executives and web designers to implement and report on campaign tracking for digital advertisements (brand awareness and e-commerce).Rebranded a major nonprofit organization formed from a merger of three distinct nationally recognized brands. Took the lead on this complex brand-positioning project, creating brand standards that were very well received.

Worked directly with the CEO to prioritize and implement marketing plans; motivating a team of 4 and managing advertising contracts with more than 10 major Boston/New England media outlets including Boston Magazine, Boston Globe, & more.Developed and executed social media campaigns on Facebook, Twitter, Instagram, Pinterest, and Houzz. Growing overall reach and engagement from 400 to more than 2,100 social media users per week.Planned, promoted, and managed all company and industry events, accommodating up to 150 attendees.

Singlehandedly built, organized, and ran marketing and sales office of a boutique solar products startup with a focus on strengthening brand image and establishing loyal client relationships.Established and maintained company brand, website, and social media presence on Facebook, LinkedIn, Twitter, and relevant forums to foster inbound marketing efforts (resulting in 10x increase in website traffic).Created, developed, and executed social media marketing campaigns, drawing the attention of Fast Co. Magazine, Frost & Sullivan, and other small niche online publications.Acted as the main point of contact for all customers, distributors, and affiliates. Started conversations, maintained engagement, and generated referrals (resulting in 300% increase in sales August – December 2012). Established more than 10 affiliate selling relationships worldwide using grassroots outreach.Worked with engineering to create informed web content, manage new products, and revamp technical manuals (resulting in 90% decrease in technical support requests).

Generated new clients and projects through grassroots outreach (e-mail blasts, blog posts, mailings).Managed email-marketing efforts using ACT! and Vertical Response contact databases.Transcribed audio files of medical interviews, court proceedings, and market research presentations.

Researched potential TV, film, and interactive media projects. Created and developed executive summaries of literary submissions.

Assisted company president by conducting and presenting research on potential clients and related materials.Managed the initial pass of literary submissions within the approval process. Presented literary coverage to the Office Coordinator.

Contributed content to help build the foundation of a Yelp-like food review website.