Cara Shugoll Wilken Email & Phone Number

Rockville, Maryland, United States

In partnership with company President, Rick Seale, I am proud to lead an amazing team of research professionals at Limelight Insights. Limelight Insights was developed to serve the ever-changing needs and demands of the marketing research industry, with a renewed focus on virtual marketing research. In addition to top notch recruiting services and an industry-leading online qualitative research platform called Limelight, my team provides custom, full-service consulting for qualitative and quantitative marketing research studies. This includes everything from study design and data collection, to data analysis and preparation of reports and presentations with actionable insights and recommendations.

Bethesda, Md

As a third generation Shugoll Researcher, marketing research is in my blood. Trained by both my parents and the RIVA training institute, I have become an expert focus group moderator and in-depth interviewer over the course of my career. As a Vice President at Shugoll Research, I manage both qualitative and quantitative projects from start to finish. My responsibilities include development of survey instruments and focus group discussion guides, project management, data analysis, report writing and analysis, and presentation of key insights and recommendations to clients. I am also responsible for managing the youth qualitative practice at Shugoll Research. During my tenure at Shugoll, I have managed countless qualitative studies specifically with college-aged youth and Millennials for many clients across a variety of industries including education, healthcare, government associations, transportation, and real estate. Over the course of my marketing research career, I have become experienced in many types of qualitative and quantitative research used to develop, monitor, and evaluate marketing, communications, and advertising for a variety of consumer and business-to-business products and services. These types of studies include advertising tracking/effectiveness studies, awareness/attitude and usage studies, brand awareness/loyalty/positioning research, customer satisfaction research, new product and services testing, package testing, social media listening, website usability testing, market segmentation studies, and consumer psychographics studies.

Bethesda, Maryland

As a research director at Shugoll Research, I manage both qualitative and quantitative projects from start to finish. My responsibilities include development of survey instruments and focus group discussion guides, project management, data analysis, report writing and analysis, and presentation of key insights and recommendations to clients. Over the course of my marketing research career, I have become experienced in many types of qualitative and quantitative research used to develop, monitor, and evaluate marketing, communications, and advertising for a variety of consumer and business-to-business products and services. These types of studies include advertising tracking/effectiveness studies, awareness/attitude and usage studies, brand awareness/loyalty/positioning research, customer satisfaction research, new product and services testing, package testing, social media listening, website usability testing, market segmentation studies, and consumer psychographics studies.

Chicago, Illinois

During my career at the Wm. Wrigley Jr. Company, I worked with the Orbit gum marketing team and my cross functional partners to help execute the 2010 in-market roll-out of Orbit’s new, “best in class” packaging that was the first of its kind in the gum category. I also managed a multi-million dollar sub line of the Orbit franchise, Orbit White, and had responsibility for all business decisions including developing advertising campaigns and PR programs, forecasting shipments, evaluating and executing promotional activity and analyzing monthly performance in order to propose strategic initiatives to grow share within the gum category. Finally, I managed the multi-million dollar Orbit franchise marketing budget.

Chicago, Illinois

Prior to my career at Wrigley, I spent three years learning the marketing research industry at Ipsos ASI, an advertising tracking marketing research company. At Ipsos, I managed a portfolio of clients across multiple industries including consumer products, media, retail and healthcare. I resolved project-related challenges and interpreted unique ad tracking and brand equity data to provide key insights and actionable recommendations to clients. During my time at Ipsos, I’m proud to have developed a unique knowledge sharing and training program that allowed research associates to gain greater insight into advertising tracking and the broader field of marketing research.

Masters In Business Administration

Bachelors