Cara Shugoll Wilken Email and Phone Number
Cara Shugoll Wilken work email
- Valid
- Valid
- Valid
- Valid
- Valid
Cara Shugoll Wilken personal email
Cara Shugoll Wilken phone numbers
As a third generation Shugoll, marketing research is in my blood. My love of marketing began as a young girl while chatting with my parents over dinner about what they did for a living at Shugoll Research, a marketing research company founded in 1957 by my grandmother, Joan Shugoll, and eventually diversified and run by parents, Mark and Merrill Shugoll.My passion for understanding the consumer only grew as I completed my undergraduate and graduate education and started my career. After working for one of the largest international marketing research companies in the world and spending time at a packaged goods company to understand the research industry from the client’s perspective, I was ready to join my folks at Shugoll Research as the first of the third generation in the family business. After spending 10 wonderful years providing full service consulting services at Shugoll Research and being mentored and trained by Mark and Merrill Shugoll, both pioneers in the industry, my business partner, Rick Seale, and I decided to branch out on our own to start Limelight Insights, a next generation Shugoll company. Limelight Insights was developed to serve the ever-changing needs and demands of the marketing research industry, with a renewed focus on virtual marketing research. As it has become more challenging, risky, and expensive for researchers, clients, and participants alike to engage in in-person research, Limelight Insights has taken virtual research to the next level by deploying what has already become an industry-leading, online qualitative research platform called Limelight. In addition to the Limelight platform, Limelight Insights offers:• Recruiting• Project management• Facility rental services and coordination • Full-service marketing research consulting services for both qualitative and quantitative researchI look forward to what the future holds for our next generation company, and I would love the opportunity to be your marketing research partner.
Limelight Insights By Shugoll
View- Website:
- limelightbyshugoll.com
- Employees:
- 50
-
Chief Executive OfficerLimelight Insights By Shugoll Oct 2020 - PresentRockville, Maryland, United StatesIn partnership with company President, Rick Seale, I am proud to lead an amazing team of research professionals at Limelight Insights. Limelight Insights was developed to serve the ever-changing needs and demands of the marketing research industry, with a renewed focus on virtual marketing research. In addition to top notch recruiting services and an industry-leading online qualitative research platform called Limelight, my team provides custom, full-service consulting for qualitative and quantitative marketing research studies. This includes everything from study design and data collection, to data analysis and preparation of reports and presentations with actionable insights and recommendations.
-
Vice PresidentShugoll Research Aug 2016 - Oct 2020Bethesda, MdAs a third generation Shugoll Researcher, marketing research is in my blood. Trained by both my parents and the RIVA training institute, I have become an expert focus group moderator and in-depth interviewer over the course of my career. As a Vice President at Shugoll Research, I manage both qualitative and quantitative projects from start to finish. My responsibilities include development of survey instruments and focus group discussion guides, project management, data analysis, report writing and analysis, and presentation of key insights and recommendations to clients. I am also responsible for managing the youth qualitative practice at Shugoll Research. During my tenure at Shugoll, I have managed countless qualitative studies specifically with college-aged youth and Millennials for many clients across a variety of industries including education, healthcare, government associations, transportation, and real estate. Over the course of my marketing research career, I have become experienced in many types of qualitative and quantitative research used to develop, monitor, and evaluate marketing, communications, and advertising for a variety of consumer and business-to-business products and services. These types of studies include advertising tracking/effectiveness studies, awareness/attitude and usage studies, brand awareness/loyalty/positioning research, customer satisfaction research, new product and services testing, package testing, social media listening, website usability testing, market segmentation studies, and consumer psychographics studies.
-
Research DirectorShugoll Research Aug 2010 - Aug 2016Bethesda, MarylandAs a research director at Shugoll Research, I manage both qualitative and quantitative projects from start to finish. My responsibilities include development of survey instruments and focus group discussion guides, project management, data analysis, report writing and analysis, and presentation of key insights and recommendations to clients. Over the course of my marketing research career, I have become experienced in many types of qualitative and quantitative research used to develop, monitor, and evaluate marketing, communications, and advertising for a variety of consumer and business-to-business products and services. These types of studies include advertising tracking/effectiveness studies, awareness/attitude and usage studies, brand awareness/loyalty/positioning research, customer satisfaction research, new product and services testing, package testing, social media listening, website usability testing, market segmentation studies, and consumer psychographics studies.
-
Assistant Brand ManagerWrigley Sep 2009 - Aug 2010Chicago, IllinoisDuring my career at the Wm. Wrigley Jr. Company, I worked with the Orbit gum marketing team and my cross functional partners to help execute the 2010 in-market roll-out of Orbit’s new, “best in class” packaging that was the first of its kind in the gum category. I also managed a multi-million dollar sub line of the Orbit franchise, Orbit White, and had responsibility for all business decisions including developing advertising campaigns and PR programs, forecasting shipments, evaluating and executing promotional activity and analyzing monthly performance in order to propose strategic initiatives to grow share within the gum category. Finally, I managed the multi-million dollar Orbit franchise marketing budget. -
Research MangerIpsos Asi Aug 2004 - Jun 2007Chicago, IllinoisPrior to my career at Wrigley, I spent three years learning the marketing research industry at Ipsos ASI, an advertising tracking marketing research company. At Ipsos, I managed a portfolio of clients across multiple industries including consumer products, media, retail and healthcare. I resolved project-related challenges and interpreted unique ad tracking and brand equity data to provide key insights and actionable recommendations to clients. During my time at Ipsos, I’m proud to have developed a unique knowledge sharing and training program that allowed research associates to gain greater insight into advertising tracking and the broader field of marketing research.
Cara Shugoll Wilken Skills
Cara Shugoll Wilken Education Details
-
Masters In Business Administration -
Bachelors
Frequently Asked Questions about Cara Shugoll Wilken
What company does Cara Shugoll Wilken work for?
Cara Shugoll Wilken works for Limelight Insights By Shugoll
What is Cara Shugoll Wilken's role at the current company?
Cara Shugoll Wilken's current role is Chief Executive Officer at Limelight Insights, a next generation Shugoll company.
What is Cara Shugoll Wilken's email address?
Cara Shugoll Wilken's email address is cs****@****rch.com
What is Cara Shugoll Wilken's direct phone number?
Cara Shugoll Wilken's direct phone number is (301) 656*****
What schools did Cara Shugoll Wilken attend?
Cara Shugoll Wilken attended University Of Michigan - Stephen M. Ross School Of Business, Washington University In St. Louis.
What are some of Cara Shugoll Wilken's interests?
Cara Shugoll Wilken has interest in The Washington Capitals, Who Is, Caps, The Michigan Wolverines, The Sweetest Dog In The Entire World, Cooper, I Have Many Passions, By Far, Finally, First.
What skills is Cara Shugoll Wilken known for?
Cara Shugoll Wilken has skills like Segmentation, Marketing Research, Qualitative Research, Quantitative Research, Market Research, Focus Groups, Market Analysis, Customer Insight, Consumer Behaviour, Analytics, Research, Strategy.
Who are Cara Shugoll Wilken's colleagues?
Cara Shugoll Wilken's colleagues are Jacqueline Thomas, Linda Hunt, Jacqueline R. Thomas, Emily Hawkes, Mark Shugoll, Jack Schumacher, Joan Shugoll.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial