Cara Couture (Smith) Email and Phone Number
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Cara Couture (Smith) phone numbers
Senior email marketer with nearly 20 years’ experience in the financial services, sports, and retail industries. Proven track record with high volume campaigns. Project manager, relationship builder, team leader, consensus builder, public speaker, and influencer. I thrive in the details of a project. Project management, execution, process improvement, operations, and influencing are my forte. Over ten years' experience working remotely with virtual teams. I play as a fitness instructor (strength, cycle, yoga) and a triathlete. Ohio State Buckeyes fan. I enjoy making a difference in people's lives & dream of living on the beach.Strengths & Specialties: • Project management for email marketing, integrated & digital campaigns• Testing & optimization • Recruiting & managing direct reports • Vendor relationships• Quality assurance • Training & onboarding • Managing risk• Event planning• Public speaking• Motivating others• Passionate about health & fitness• Banking, sports marketing, & retail industry experience• Familiar with Dreamweaver, HTML, and Eloqua• Intermediate experience with SalesForce Marketing Cloud• Preference given to remote, flexible work opportunitiesIf you're looking for a dedicated go-getter, who dives into the details of projects -- especially those that are digital, email or fitness related -- let's connect.
Usaa
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UsaaCharlotte, Nc, Us
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Senior Manager — Marketing Automation StrategyCharlotte Fc Nov 2023 - PresentCharlotte, North Carolina, Us -
Senior Manager — Marketing Automation StrategyCarolina Panthers Nov 2023 - PresentCharlotte, North Carolina, Us -
Group Exercise InstructorYmca Of Greater Charlotte Mar 2011 - PresentCharlotte, North Carolina, Us- Teach weekly group exercise classes- Motivate members to meet (and exceed!) fitness goals -
Manager, Email Marketing | Shared ServicesAlly Jul 2019 - Nov 2023Detroit, Mi, Us- Managed & coached a team of six email developers & email specialists- Responsible for oversight of all marketing & service emails, SMS, and landing pages; supported all LOBs & products- Consulted cross-functionally with 20+ CRM strategic and 15+ analytic partners weekly on process improvements, campaign milestones and roadblocks, launch calendar, and competing priorities- Partnered with risk and audit teams to ensure processes and systems were fin serv compliant, proper controls were in place, approvals were documented, and risks were reduced; responsible for quarterly audits- Consulted with partners about email best practices, accessibility requirements & email capabilities- Led the integration of email execution process into the organization’s larger project management system- Weekly coordination & partnership with SFMC’s operations & success teams- Worked in SFMC daily; familiar with Movable Ink, Persado & Email on Acid- Assisted with the transition of the email team from Customer Care & Experience to Marketing Shared Services -
Sr Marketing Specialist; Email Campaign ManagementAlly Sep 2015 - Jun 2019Detroit, Mi, Us- Project manager for all email marketing & service campaigns, supporting multiple LOBs; managing minimum of 10 projects in different stages on a daily basis- Created new emails, using existing templates; reviewed & supported daily email launches- Part of a 3-person team, supporting +200% increase in email campaigns, 2016 & 2017- Led weekly project status call with 20+ marketing, analytical & call center partners- Responsible for on boarding of new teammates- Led effort to formalize email launch development & launch process, created shared launch calendar used across the company- Developed formal QA checklist to ensure error-free emails are sent- Provided daily & monthly reports to managers & business partners- Ensure emails are CAN-SPAM compliant- Use SalesForce Marketing Cloud (ExactTarget) ESP daily; use Dreamweaver and HTML weekly
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Studio Manager & Yoga Instructor (Part-Time)Laughing Buddha Yoga May 2015 - Sep 2015
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Email Marketing Manager, Digital Sales & MarketingBank Of America Merchant Services Dec 2013 - Apr 2015Charlotte, North Carolina, Us- Managed all email marketing campaigns, supporting product-specific, relationship deepening, and lead-gen strategies- Implemented mobile-responsive email templates- Partnered daily with vendors and agencies- Ensured error-free execution and adherence to best practices & compliance requirements (CAN-SPAM, CASL)- Increased execution of email campaigns +300% year-over-year- Created and maintained monthly reports for all email campaigns -
Program Manager, Mccoll School Of BusinessQueens University Of Charlotte Sep 2013 - Dec 2013Charlotte, Nc, Us- Managed executive coaching pool & matching process for masters' students- Planned & executed events for 50-100 attendees, including weekend retreats, lectures, and seminars- Prepared class materials for Leadership Initiatives graduate-level courses- Presented to graduate students on leadership topics, including coaching opportunities and community service- Assisted with social media, newsletter launches, website updates & additional marketing projects -
Email Marketing Manager, Enterprise Digital MarketingBank Of America Jul 2009 - Sep 2013Charlotte, Nc, Us- Managed 4-8 complex email campaigns simultaneously, while managing the internal resource teams and timelines- Collaborated with external creative agency to deliver accurate, relevant, and timely email designs- Partnered with small business, investment, and emerging market lines-of-business to ensure campaign goals were clear- Analyzed and reported on email campaigns; provided data-driven recommendations for future campaigns- Led channel testing and optimization efforts, increased testing by 200% over two years - Led the effort to establish a disaster suppression process for the email channel- Notable accomplishments: Silver-level leadership recognition award, 2012 -
Analyst, Learning & Leadership DevelopmentBank Of America Dec 2006 - Jul 2009Charlotte, Nc, Us- Development of a database & reports to track Statements of Work, invoices; held suppliers responsible for error-free learning solutions- Supported two teams with offsite events and meetings for 20+ attendees, processed monthly expense & ad hoc reports
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Marketing Analyst (Email & Direct Mail)Victoria'S Secret Direct (Limited Brands) Jun 2001 - Mar 2005Columbus, Ohio, Us- Trained and mentored 3+ new associates- Coordinated and executed marketing email campaigns; partnered with creative team and vendors- Conducted quality assurance on all email campaigns prior to launch- Prepared and executed catalog mailings, generating several million dollars in gross demand- Analyzed response rates, average order size, and sales per book to make the most profitable and cost efficient mailing decisions- Presented final mailing execution and client selects to Directors and Managers- Managed 5-10 deadline-driven, integrated email & direct mail campaigns on a daily basis- Notable accomplishments: “Impact” award, 2003, 2004, 2005 -
Marketing CoordinatorDamon'S International Jun 2000 - Jun 2001Us- Designed & wrote quarterly newsletter, along with development of promotional materials- Maintained, edited, and proofread menus for 140+ restaurant locations, including a Spanish version for an international location- Supported logistical planning of annual convention for 200+ attendees -
Sr Circulation Coordinator & Website SpecialistGap Inc Direct Jun 1998 - May 2000San Francisco, California, Us- Analyzed buyers and response rates for Banana Republic Catalog- Assisted in list planning for the catalog- Proofread the catalogs’ promotional copy- Previewed, reviewed, and edited Gap retail website for product assortment accuracy- Tracked and monitored open purchase orders- Developed and wrote training manual for department; trained new associates- Notable accomplishments: “Got it Done” & “Got Caught” awards, 1999
Cara Couture (Smith) Skills
Cara Couture (Smith) Education Details
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Capital UniversityPsychology -
Central Piedmont Community CollegeWeb Designer
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Winthrop UniversityCounseling
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Miami UniversityBusiness
Frequently Asked Questions about Cara Couture (Smith)
What company does Cara Couture (Smith) work for?
Cara Couture (Smith) works for Usaa
What is Cara Couture (Smith)'s role at the current company?
Cara Couture (Smith)'s current role is Email Marketing. Marketing Automation Strategy. Project Management. Fitness Enthusiast & Instructor. Remote Worker. Coffee, Sleep & Animal Lover. #EmailGeek.
What is Cara Couture (Smith)'s email address?
Cara Couture (Smith)'s email address is ca****@****ara.com
What is Cara Couture (Smith)'s direct phone number?
Cara Couture (Smith)'s direct phone number is +161466*****
What schools did Cara Couture (Smith) attend?
Cara Couture (Smith) attended Capital University, Central Piedmont Community College, Winthrop University, Miami University.
What are some of Cara Couture (Smith)'s interests?
Cara Couture (Smith) has interest in Social Services.
What skills is Cara Couture (Smith) known for?
Cara Couture (Smith) has skills like Email Marketing, Digital Marketing, Social Media, Event Planning, Direct Mail, Leadership, Newsletters, Training, Public Speaking, Direct Marketing, Online Marketing, Advertising.
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