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Senior leader, passionate about marketing and focused on illustrating marketing's impact and value to sales revenue and social responsibility. A builder of cross functional global marketing teams, driving vision and tactics while focused on employee performance and career growth. Energized leader bringing together all facets of the organization including the executive team, product marketing, sales, PR/AR, field marketing, strategic alliances and demand generation to build global go to market plans and compelling awareness and demand generation programs. Leveraging both my experience and the ability to think strategically as well as execute tactically has made my teams feel inclusive and part of the bigger picture. I strive to foster collaboration and create team set goals, metrics and closed loop reporting. I have built and or directed marketing efforts within the organization or with the support of external agencies to drive awareness and growth for Cloud Managed Service Providers, storage and converged infrastructure hardware products and SaaS solutions for backup, cyber security, and applications. My marketing journey has taken me to mid size and enterprise global organizations as well as owning and operating my own consulting business , working with clients such as Raytheon, IBM, Forrester Research, Anacomp, Unum Provident, Pilgirm Insurance, SalesForce ( formerly Demandware) and more.Market services and skills include:Content Strategy and DevelopmentPersona DevelopmentStrategic Planning - new product or programsProduct Launch - messaging & demand gen PR Planning and Speaker DevelopmentTargeted Customer Development Programs Strategic alliances managementEvent creation and managementDigital Marketing: operations and contentGrowth Marketing- Demand Generation and Revenue ImpactCustomer and Market ResearchCorporate Volunteer Initiatives.
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Adjunct FacultyEndicott College Jan 2023 - PresentBeverly, Massachusetts, Us -
FounderVam-Value Add Marketing,Llc Nov 2019 - PresentValue Add Marketing (VAM) is an independent Marketing consulting organization providing more than just the status quo marketing advice. We bring to bear a wealth of experience building, managing and executing B2B marketing organizations and programs. Driving brand awareness, demand and company solidarity. Each company we interact with is unique and our team provides customization and objectivity aligned to your goals. Whether it is taking the first step to evaluate and research or a full review and execution, we can partner and customize the right plan for your focus and bring recognizable value.Areas of focus to address critical questions: --Organizational Growth or Transformation - Do you have the right Marketing team with the correct skills to grow the company? --Increase Net New Customers, Cultivate Customer Base, Make a Social Impact - Can you build an integrated campaign plan that will drive results for sales and the community?--Build Awareness and Brand - No one knows about all the great products you have, how do you get the word out?#Marketing Leadership #Go to Market #Demand Generation #Content Strategy #community #volunteerism -
Sr. Director Of Global DemandEdb Jun 2020 - Mar 2022Bedford, Ma, UsDriving global oversight on integrated marketing campaigns and direct leadership for North America and APJ demand and partner marketing efforts. Leading a global team of Marketing professionals, passionate about driving Power to Postgres. -
Global Marketing Leader- CmoNavisite Oct 2017 - Nov 2019Andover, Ma, Ma, Us- Navisite builder of a cross functional global team aligned with sales to drive net new acquisition and key technology partnerships: - Responsible for product marketing, business development, inside sales, campaigns, marketing operations and strategic alliances. In 1 year, grew the global team by 125%.- Developer of a multi-solution content strategy. Increased content development by 400% with intent to provide a customer journey and tactics by audience. - Key collaborator with parent company and external organizations such as: PR, creative and digital agencies, driving impact and metric driven results. - Creator of 5x opportunity pipeline for sales, with 35% pure Marketing contribution.- Key planning member of Navisite’s volunteer initiatives in the north of Boston community schools and child welfare programs. -
Global Director Of Marketing For Enterprise Business At Synchronoss ( Formerly Intralinks)Synchronoss Technologies Feb 2017 - Aug 2017Bridgewater, Nj, Us- Developed global, metric driven go to market plans in close alignment with WW sales and product marketing. - Managed team of content/PR, regional field marketing and integrated program savvy experts with focus on agreed upon goals and revenue growth. Made an impact via thought leadership content and awareness and demand generation tactics for Enterprise level customers. - Drove global budget to support brand and pipeline revenue goals. -
Director Of Enterprise ProgramsIntralinks, A Synchronoss Business Jun 2016 - Jan 2017New York, Us- Built global strategy and persona led campaigns and executable programs to extend Intralinks presence and usage across the enterprise. Co-developed Persona focused go-to-market model with Product Marketing and aligned with sales to establish continuity and meet revenue goals.- Established key metrics to introduce the Intralinks platform into the enterprise market with cohesive content strategy to target financial and life sciences markets. -
Global Integrated Marketing Program Strategy - Senior ManagerEmc Jan 2014 - Feb 2016Round Rock, Texas, UsGlobal Integrated Marketing Program Senior Manager - Drove cross company stakeholder interlock with teams and executives of Business Units, Technology Alliances, Messaging, Social, Brand, Sales and Global Field Marketing teams to align and execute globally under one plan.- Acting Director to ensure and manage execution to meet plan objectives for awareness and demand generation.- Achieved 30% marketing contribution to pipeline for enterprise and mid-market programs by developing Global Integrated Marketing Plans for Converged and Hyper-Converged Infrastructure with a focus on GTM goals and measurable KPIs- Increased marketable database contacts by 20% in less than 6 months (with limited funding) constructing Oracle and Microsoft Solutions campaigns attracting new EMC audience of application and database experts- Spearheaded EMC’s persona GTM model. Aligned messaging, sales, marketing sciences, campaigns and databases to develop and measure persona content positioned with buyer life cycle.- Led major fundraising and volunteering efforts for EMC’s Marketing organization key initiative, Charity Water. Created online auctions and field events raising funds to support the build of ten wells in Ethiopia. -
Global Campaign Manager For CloudEmc Feb 2011 - Jan 2014Round Rock, Texas, Us- Responsible for developing, executing, measuring and reporting on Global Cloud Campaign, with emphasis on virtualization, applications and backup. Strategic management and operational campaign collaboration with VMware and SAP.- Optimized One EMC solutions messaging for global field marketing consumption with measurable awareness and demand gen programs.
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Senior Manager MarketingRsa, The Security Division Of Emc Sep 2007 - Jan 2011Burlington, Massachusetts, UsWorldwide Campaign Manager for RSA Security Information Event Management (SIEM) Products in addition to Virtualization and Cloud Solutions. Managed direct team and matrixed organization to address over 1.5 M annual investment to create demand for RSA sales organization. Lead go to market manager for RSA with VMware alliance marketing to address virtualization and cloud opportunities with a security focus. -
Bailey Marketing Consulting ServicesClient List:Raytheon, Fidelity, Demandware,Pilgrim Insurance, Ibm, Forrester, Boston College May 2003 - Sep 2007Consultant with over 25 years experience developing and implementing marketing plans. Client list included Raytheon, Unum Provident, Demandware, Pilgrim Insurance, Fidelity and IBM.
Carole Bailey Skills
Carole Bailey Education Details
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Fairfield UniversityBiology
Frequently Asked Questions about Carole Bailey
What company does Carole Bailey work for?
Carole Bailey works for Endicott College
What is Carole Bailey's role at the current company?
Carole Bailey's current role is B2B Marketing Leader and Educator.
What is Carole Bailey's email address?
Carole Bailey's email address is ca****@****ast.net
What is Carole Bailey's direct phone number?
Carole Bailey's direct phone number is +178199*****
What schools did Carole Bailey attend?
Carole Bailey attended Fairfield University.
What are some of Carole Bailey's interests?
Carole Bailey has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Hockey, Watching Hockey, Home Decoration, Watching Sports, Collecting Coins.
What skills is Carole Bailey known for?
Carole Bailey has skills like Sales Enablement, Customer Acquisition, Saas, Demand Generation, Go To Market Strategy, Enterprise Software, Cloud Computing, Multi Channel Marketing, Integrated Marketing, Product Launch, Lead Generation, Marketing Communications.
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