Wayne DenningManaging Director Carbon Creative 18 years ago, proud Birri Gubba and Guugu Yimithirr man Wayne Denning saw an opportunity to make a real difference to the lives of his fellow First Nations Australians. After more than a decade of working on landmark Australian government policies in Native Title and Land Rights, Wayne’s vision put storytelling and creativity front and centre with the goal of changing hearts and minds on a grand scale. Carbon Creative was born. From the mainstream to the marginalised, Wayne’s vision has evolved to empower and motivate behaviour change en-masse. Today, Carbon Creative is a team of creative social change specialists making good on this vision. In addition to advertising and communication briefs, Wayne leads his team on self-funded innovative bespoke social change projects, close to the agencies heart. He also enjoys the occasional keynote for like-minded organisations and is forever seeking out ways to shift the needle for the greater good. Never far from his side are his fur besties, groodles, George and Winston.