As a Global Marketing Executive, I specialize in driving transformative growth, scaling high-performing teams, and orchestrating strategies that deliver measurable business outcomes. With over 15 years of experience, I’ve played a pivotal role in scaling ARR, streamlining go-to-market initiatives, and leading organizations through successful acquisitions.My career spans leadership roles at companies like Parse.ly, TrendKite, WordPress VIP, and Blackbaud, where I’ve redefined marketing strategies, deployed innovative growth models, and unlocked significant market opportunities. Highlights include:- Growing Parse.ly’s ARR from $9M to $26M, facilitating its acquisition by WordPress VIP. - Generating over $100M in ARR by founding TrendKite and Cision’s first Business Development Teams.Additionally, I’m proficient in integrating AI into marketing strategies, enhancing targeting and personalization, and excel in creating content that engages and converts. My strategic contributions in boardrooms underscore my ability to influence high-level decisions. I have a proven track record in managing acquisitions, ensuring smooth transitions, and fostering partnerships, bolstered by my capability to develop Ideal Customer Profiles (ICP) for targeted marketing efforts.I excel at blending creative vision with data-driven decision-making, enabling teams to exceed stretch goals and redefine market presence. Whether it's leveraging AI marketing strategies, building scalable demand generation frameworks, or leading global campaigns, I bring a passion for innovation and a relentless focus on results.Outside of my executive roles, I serve as a Fractional CMO and strategic advisor, collaborating with companies to refine Ideal Customer Profiles, optimize marketing operations, and achieve sustainable growth.Let’s connect to explore how I can help your organization scale, innovate, and thrive in competitive markets.