Leading & Building the Samurai Agency, a business consulting and advertising agency focused on serving the martial arts community, brands, and talents.• Created and produced UFC Gym's BJJ program campaign.• Planned and implemented the Kingz Europe operation, and Kingz collabs. • Developing business plans, branding, marketing strategies, and digital presence for talents, organizations, and startups.

Led the R&D and Marketing teams together to develop the overall strategy for all Fighters Market Group operations and brands including the industry leading e-commerce brand, FightersMarket.com, and the leading Jiu Jitsu gear brand, Kingz. • Developed and implemented new business strategy, organizational structure, and department processes.• Conceptualized and introduced the co-branding business model with major organizations such as UFC Gym.• Designed gear and apparel collections for house brands and private labels.• Created and configured e-commerce for house brands and licensed partnerships.• Planned, managed, and provided strategic direction for institutional and go-to-market campaigns.• Built and managed relationships with major teams and athletes.

Developed business and marketing strategies in support of Rickson Gracie’s mission to unify and develop the Jiu Jitsu global community and industry.• Developed new business mission, service scope and brand position. • Created and implemented the online directory, certifications programs and commissions activities.• Built and managed relationships with major teams, event promoters and sponsors.• Planned and managed institutional and Go-to-market campaigns.

Guided entrepreneurs and start-ups in developing their products, brands and business such as Corinthians USA and Southern States University.• Planned business, R&D and marketing strategies.• Created new brand identities and key visuals.• Produced website, social media, content and PR.

Developed business plans for e-commerce and digital content projects.• Developed investment proposals and raised funds for various startups. • Lead the Woorka.com marketing department on brand development, customer acquisition, and social media presence.

Implemented and led the digital marketing department.• Built and managed integrated creative team and suppliers.• Implemented and managed Cisco’s social media presence in Brazil.• Planned and produced digital and promotional projects for Intel, Google and LG.

Invited to become a partner and lead the business development department.• Built and managed relationships with clients and suppliers.• Planned and managed website design and production for brands and traditional agencies.• Planned and produced the new Betboo.com strategy, brand, layout and usability which resulted in a 30 million dollars funding.

Joined Fluor, Ponto de Criação’s online department to manage client relationships, business strategy with the creation and production of integrated campaigns.• Built and managed relationships with clients, sales team and suppliers.• Supported the sales team on integrated campaign bids and pitches.• Planned and Managed integrated campaigns for Mercedes-Benz, Chrysler, Jeep, Dodge, Procter & Gamble and GE.

Hired to lead the commercial department, while managing cinema and advertising film productions.
• Built and managed relationships with international film distributors and advertising agencies.
• Managed video production for marketing campaigns and content projects.
• Represented Gatacine at International Festivals.

Founded and led CR7 for 3 years, producing live streaming content for online dating platforms.• ROI was achieved within the first 6 months.• Grew and maintained the business as a segment leader in Brazil from 2004 through 2007.

Recruited to manage the production department producing live streaming content for online dating platforms.• Increased production revenue by 1500% within first 6 months.• Extended operations from one studio to seven locations worldwide in the span of 18 months.