• Content Strategy & Creation: Developed and executed a robust content strategy for YouTube, Instagram, and TikTok, driving audience engagement and growth.• Social Media Growth: Grew YouTube subscribers to over 50,000 and Instagram followers to 42,000 within 3 years through unpaid content marketing.• Viral Video Production: Produced and edited high-quality video content, achieving several viral videos with over 1M views.• Live Event and Webinar Hosting: Hosted live streams and produced monthly documentary-style episodes to deepen audience engagement and expand reach.• Analytics & Optimization: Leveraged analytics tools to track engagement and performance metrics, optimizing content to meet audience preferences.• Team Collaboration: Worked closely with creative teams to align content with the podcast’s messaging and broader brand goals.

• Entrepreneurship & Strategy: Founded and managed a successful video production and content marketing business, offering tailored solutions to clients in various industries.• Video Production: Produced high-quality video content, including promotional videos, tutorials, interviews, and social media campaigns, to meet diverse client needs.• Client Collaboration: Worked closely with clients to understand their goals, developing creative strategies that aligned with their brand messaging.• Content Creation: Delivered end-to-end video projects, from concept development to final editing, ensuring content was optimized for digital platforms and audience engagement.• Social Media Marketing: Provided social media consulting services, helping clients grow their online presence and engage with their target audiences through innovative video content.• Team Leadership: Managed freelance collaborators, including videographers, editors, and graphic designers, to deliver projects on time and within budget.

• Content Strategy Development: Designed and implemented content strategies to enhance the digital presence of the "Show Us The Money" initiative, resulting in increased audience engagement.• Video Production & Management: Produced and edited weekly video content for YouTube and social media platforms, ensuring alignment with brand goals.• Social Media Oversight: Managed multiple social media channels, creating consistent and engaging posts that fostered community interaction.• Team Coordination: Collaborated with scripting, video production, and marketing teams to ensure seamless project execution.• Analytics & Optimization: Monitored performance metrics to refine strategies, achieving significant growth in online reach and engagement.• Key Achievement: Successfully enhanced the brand’s online visibility through strategic, high-quality digital content, strengthening its market presence in a competitive space.

• Content Strategy Leadership: Designed and implemented a comprehensive digital content strategy, driving engagement and alignment with business objectives.• Video Production & Podcasts: Produced and edited videos and podcasts for internal and external audiences, showcasing scientific advancements and customer success stories.• Social Media Management: Oversaw social media channels, creating and posting consistent, engaging content tailored to platform-specific audiences.• SEO & Website Optimization: Developed SEO-optimized web pages and content clusters, driving organic traffic and improving the user experience on digital platforms.• Campaign Execution: Led over 5 successful full-scale marketing campaigns annually, combining email, social media, and video content to achieve measurable results.• Rebranding Leadership: Played a role in the global rebranding initiative from Genomics Medicine Ireland to Genuity Science, ensuring cohesive messaging and brand consistency across digital assets.• Analytics & Insights: Monitored engagement metrics using tools like Google Analytics, providing actionable insights to refine campaigns and improve ROI.• Cross-Functional Collaboration: Partnered with sales, product, and executive teams to align content initiatives with overall business goals and market demands.

• Team Leadership & Coordination: Managed the Video Department, overseeing production schedules, budgeting, and team workflows to deliver high-quality content on time and within budget.• Video Production & Editing: Directed and edited engaging video content, including educational tutorials, product marketing videos, and animations, tailored for SaaS-based medical software.• Animation & Motion Design: Created 2D and 3D animations using Adobe After Effects to enhance user understanding of complex medical concepts.• Creative Direction: Wrote scripts, storyboarded projects, and directed shoots, ensuring that all content aligned with brand guidelines and educational objectives.• Cross-Functional Collaboration: Partnered with marketing, sales, and product teams to develop video content that supported product launches and global campaigns.• Live Streaming: Directed live-streamed product demos and events, ensuring seamless execution and audience engagement.• Workflow Optimization: Introduced new workflows and tools, significantly improving departmental productivity and reducing turnaround times.

PodIrlanda was a personal project which included a podcast, a news portal and a YouTube channel, where we showed life in Ireland to prospective students. It lasted nearly 3 years, where we produced over 70 podcasts and many videos. I producing, shot and edited videos and podcasts, managed production schedule and social media, such as Facebook and Instagram.The YouTube channel grew to 2K subscribers in the first year.

● Motion design and animation.● Video Editing

● Shooting and editing videos

● Creating case study videos● Shooting and editing casting for advertisement● Mixing editing and motion graphics for the final deliver

Responsibilities:● Producing, shooting, editing, color correcting and doing motion graphics for videos.● Creating high quality videos showing the life in Dublin for prospective students in Brazil● It involved interviewing students, shooting outdoors and indoors, travelling to parts of the city andof the country Accomplishments:● Building a strong YouTube channel, it grew from 100 to 500 subscribers in just 1 month after uploading the first videos made by my team● We built an identity for every video of the channel● We grew the channel from sporadic videos to regularly posting new material● One of the videos was featured on diverse media vehicles, such as Independent.ie,Breakingnews.ie, catracalivre.com.br (famous Brazilian website), DiscoverIreland.ie

● Creating videos from concept until the final deliver, ● Writing scripts, planning shots, directing and editing,● Motion design and animation.

● Editing videos for the candidate’s YouTube channel● Motion Design.

● Responsibilities included graphic designing, release writing, social media and news clipping, ● Introduced social media channels into work, in order to communicate the accountants faster about forthcoming events;