Michael Cardwell Email & Phone Number

Memphis, Tennessee, United States

www.thewarmtharoundyou.com

Commercial / Editorial Photography

Cordova, Tn

● Successfully increased social media presence by 50% over the first 2 years● Developed partnerships with key industry personnel to increase brand awareness● Established brand identities and integrated them across marketing channels including Twitter,Facebook, and Instagram● Reduced loss from 4% to .025% by implementing a more efficient risk analysis system● Helped customers identify which equipment to use for their jobs● Sales increased annually 40% over 3 years, from… Show more ● Successfully increased social media presence by 50% over the first 2 years● Developed partnerships with key industry personnel to increase brand awareness● Established brand identities and integrated them across marketing channels including Twitter,Facebook, and Instagram● Reduced loss from 4% to .025% by implementing a more efficient risk analysis system● Helped customers identify which equipment to use for their jobs● Sales increased annually 40% over 3 years, from 3,000 orders monthly to 9,000 orders due toincreased brand awareness, better partnerships, and customer service● Worked with LensAuthority to establish a more efficient inventory management system Show less

● Responsible for all marketing activities for 30 real estate agents in the Memphis area● Spearheaded social media marketing to the firm, including action plans for Facebook andTwitter● Developed new marketing materials including booklets, flyers, postcards, and web listings● Tracked marketing efforts and provided statistical breakdown on effectiveness

● Performed market research on potential business expansion opportunities● Worked on inventory projections and analysis, maintaining optimal stock levels● Dedicated work on continuous improvement to operations● Envisioned new warehouse inventory layout

● Coordinated all Airshow activities for FedEx, over 200 events per year● Managed inventory allocations for Airshow activities● Implemented a feedback system to improve Airshow efforts

Masters, Business Administration

Bba, Marketing