Careen Yapp is a Chief Strategic Partnerships Officer at Embracer Group. They possess expertise in mmo, licensing, video games, game development, user interface design and 45 more skills. Colleagues describe them as "I worked with Careen at Gaikai for several years, and she is amazing. She is smart, funny, passionate, delightful, committed, and talented. She spearheaded complex negotiations with publishers and partners who were wary of an unproven service built on technology that seemed like magic. Without her, it's unlikely PlayStation Now would have even gotten off the ground. Content is king, and Careen and her team were largely responsible for us being able to launch PS Now with a great catalog of games. On the partner side, she held her own against behemoths like Samsung in bruising multi-year negotiations, getting PS Now in front of millions of Samsung TV users. She seems to know everyone, and everyone knows her. And they love her. She's a tremendous asset to any company lucky enough to have her. "