* Copywriting services: paid social ads, email campaigns, SEO writing, blogs, websites, landing pages, webinars, eBooks, email campaigns, social media, content audits, voice over, UGC video scripts* Clients: Eptura, White Cup, Puzzle.io, Homeaglow, PerformYard, Synthesis, The Listening App, Toybox, Elevate App, Dolphin Blue, Evelyn & Bobbie, Pearmill, Yoga Journal, Mantra Wellness Magazine, HGTV.com, FrontDoor, Natural Foods Merchandiser, Dog's Life and Puppy's Life* DM for complete portfolio link.

I record voice over for meditation, e-learning, and corporate narration projects. My work is featured on TherapistAid, InsightTimer, and YouTube with more than 4M+ views.

Crain is a new mental health app for first responders to combat stress and reduce burnout.

Led private and group yoga sessions for international female clientele to holistically improve client well-being. Taught yoga since 2009 with 1,000+ hours of certification in Yoga and Yoga Therapy. * Successfully converted 56 cold leads into clients within 48 hours through a Facebook Ads and webinar funnel for my virtual, 8-week group program.* Engaged 3M+ viewers and 39k+ subscribers of my YouTube channel as a one woman production team: script writer, video editor and teacher.* Authored Silver Nautilus award-winning Restorative Yoga: Relax. Restore. Re-energize. (with German translation) in 6 months; managed photoshoot and line editing process.* Produced all copy, scripts, lead page, and video/audio material for evergreen course Effortless Yoga Nidra.

Employee #1 responsible for recruiting and managing the livestream tech/production team and building a robust educational content schedule. Launched daily livestreams with 40+ world-class meditation teachers under a 3-month deadline for RoundGlass Meditation app and website.* Streamlined content/production process to exceed monthly output target of 10 audio classes, 2-4 video courses and 15 livestreams.* Crafted compelling copy for livestreams to engage users with app session titles, descriptions, marketing materials and SEO metadata.* Championed Diversity, Equity and Inclusion task force to define and implement a remote work culture that fosters inclusivity and psychological safety.* Collaborated with the engineering and product design teams to identify issues, document 25+ bugs, and suggest UX & UI content optimization prior to launch.

I'm the author of Restorative Yoga: Relax. Restore. Re-energize. published by DK Publishing/Penguin Random House. The book is a 2020 Silver Nautilus Book Award Winner, translated in German, and sold worldwide. It's a photographic, step-by-step guide for creating your own restorative yoga practice with over 39 gentle poses and 17 healing sequences for mind, body, and soul. I completed this project in six months, including all book copy and leading/modeling during the photo shoot with my students. See the book here: https://amzn.to/2FVh19Z

Developed content marketing strategy and managed all websites and social media (Facebook, Pinterest, LinkedIn, Twitter) for a non-profit focused on obesity prevention by promoting healthy eating and active living. * Spearheaded the B2C digital communication campaign for the Colorado Get Movin' Challenge collab with MapMyFitness app recruiting 8,100 participants in one month with 92,500 hours of physical activity logged.* Collaborated with a design agency and 7 internal stakeholders to overhaul the web design and content for LiveWellColorado.org (now NourishColorado.org) to increase brand awareness and engagement.* Optimized educational blog featuring 1,300 health influencers to mobilize for legislative change that helped successfully pass a Colorado bill mandating healthy school lunches.* Grew Facebook Page followers/engagement by 150% annually with daily posting.

Wrote and published multi-channel daily content for B2B/B2C natural products media company that hosts Natural Products Expo West & East, the industry's largest expos. * Developed and managed content strategy for website (newhope360.com), delivering timely reports for 15 editors and experts, while curating daily news and video content.* Used web analytics to identify trending topics for landing pages, ensuring brand recognition as thought leader in the industry.* Generated 230 leads in two months with "30 Social Media Tips to Boost Sales & Create Store Buzz" lead-generation paper.* Networked and interviewed over 300 industry professionals and C-suite execs.* Chaired conference panels, produced daily newsletter and video content on the show floor for 4-day Natural Product Expos East and West.

* Produced daily 13K subscriber newsletter with industry-leading CTO rates (39%) and click throughs (12%).* Devised strategy for 30+ social networks across seven brands resulting in 5% improvement in inbound traffic. Elevated @newhope360 Twitter following 130%. Nutrition Business Journal’s LinkedIn Group yielded $13,500 in new sales.* Hosted landmark live video editorial coverage of Natural Products Expo West.

* Crafted monthly print stories and weekly newsletters on supplement ingredients; edited magazine, web, & social media content.* Facilitated CEO discussions at industry events.

* Coordinated and created content with product, media, and technology teams to serve the nonprofit association's members through membership platform software and external facing blog.* Secured $93.5K in savings on a software contract by launching a new marketing blog for a healthcare association. Twice-weekly posts increased overall monthly site traffic by 10K visitors.* Generated $75K from contextual advertising/banner blog ads; awarded 2010 Gold Circle Award.* Streamlined SEO strategy for 15 contributors, driving 43% growth in organic search & 37% rise in site visits, 41% more page views in first 8 months of employment.

Produced and managed original features, on-air to online packages, and newsletters in the decorating category for HGTV.com, DIYNetwork.com, and HGTVPro.com. Promoted after 6 months of employment as Assistant Editor. Originally hired into a newly-created position after an internship.* Increased blog page views by 10-20,000 per month, resulting in a sponsorship from Ford.* Authored an article ("12 Sexy, Stylish Bedrooms") garnering 2.2 million page views in its first month - the highest for a single article on HGTV at that time.* Established @hgtvdecorating handle on Twitter, growing it to 132k followers within 6 months.

Hired into newly created Assistant Editor position after 3-month internship. Created original content articles for brands HGTV.com, HGTVPro.com, FineLiving.com, FoodNetwork.com, and GACTV.com.

Support editorial team with tasks including photo scouting, article writing, and CMS content tagging.